The Encyclopedia of Business Letters, Fax Memos, and E-mail [Paperback]

Robert W. Bly (Author, Introduction)

Book Description

Publication Date: May 1998

Here is the most complete and up-to-date resource of model business correspondence for every conceivable occasion. From sample letters, memos and e-mails, this guide allows the user to use samples as is, or adapt for their own purpose. This book contains more than 300 model documents demonstrating the key elements necessary to convey the writer's message. Easy organization allows user to quickly identify the specific letter needed.

Product Details

• Paperback: 286 pages
• Publisher: Career Press (May 1998)
• Language: English
• ISBN-10: 1564143759
• ISBN-13: 978-1564143754
• Product Dimensions: 9.9 x 7 x 0.7 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #899,038 in Books (See Top 100 in Books)

More About the Author

Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.

Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact

Follow Bob:

E-newsletter: www.bly.com/reports
Twitter, http://twitter.com/Robertbly
LinkedIn, http://www.linkedin.com/in/bobbly
Facebook, http://www.facebook.com/people/Robert-Bly/535042603

Customer Reviews

Most Helpful Customer Reviews

77 of 80 people found the following review helpful:

5.0 out of 5 stars This Is An Indispensable Business Writing Guide!, September 12, 1999

By A Customer

This review is from: The Encyclopedia of Business Letters, Fax Memos, and E-mail (Paperback)

The use of Internet technology has made the effective communication of thoughts and ideas in a variety of formats and styles possible. Good Website design alone, however, does not assure that one's intended business message will get across as well as planned and hoped for. Good writing and presentation skills are also important factors to consider in the overall communication process.

Robert Bly has written The Encyclopedia of Business Letters, Fax Memos, and E-Mail to assist people to create a variety of important business correspondence that can be put to use in the office and online. Bly, the author of The Copywriter's Handbook, offers his readers some quick solutions to meeting many practical business correspondence needs. He provides plenty of samples throughout the book that cover a broad range of business needs, including correspondence with colleagues, vendors, employees and employers, customers, handling complaints and requests, making collections, and producing sales and direct marketing letters.

Readers will be impressed with the ease with which they can learn to create their own business letters. Following the guiding principles, samples, and instruction in this book will result in generating favorable responses in making sales, marketing products and services, issuing warnings for poor worker performance, making the firing of people much easier to accomplish (gulp!), terminating services, apologizing for poor performance, and many other tough real-life circumstances they are likely to face in the business world someday!

Bly offers some very helpful tips on customizing letters to meet specific circumstances such as time-sensitive communications, varying message tone, generating favorable responses with creative wording, and preparing correspondence intended for faxing and e-mailing. Bly cautions his readers by reminding them that once someone sends an electronic communication there may be no way to stop it from reaching its destination. Watch your words and emotions!

Readers will learn how to produce many top-notch communications for any purpose, including office correspondence, faxes, e-mail, newsgroups, and Website design use. This book will assist business people of all levels of experience to get any message across much easier with more confidence! This is an indispensable business writing guide. Look good in print and online! Highly recommended for novice business owners!

21 of 23 people found the following review helpful:

5.0 out of 5 stars The Encyclopedia of Business Letters, Fax Memos, and E-Mail, April 21, 2001

By 

Deepak (Auckland, New Zealand) - See all my reviews

This review is from: The Encyclopedia of Business Letters, Fax Memos, and E-mail (Paperback)

Exceptional Book, full credit to the Author, this is the best book I have come across, I will recommend this to everyday Jo bloggs user like myself who were struggling to right decent letters.

19 of 27 people found the following review helpful:

2.0 out of 5 stars Little guidance, April 12, 2001

By A Customer

This review is from: The Encyclopedia of Business Letters, Fax Memos, and E-mail (Paperback)

This was very basic and had few examples to choose from when trying to form a letter. What little guidance received was common knowledge. This is best suited for high school students.