Encyclopedia of Graphic Communications [Textbook Binding]

Frank J. Romano (Author), Richard M. Romano (Author), Graphic Arts Technical Foundation (Contributor)

Book Description

Publication Date: June 19, 1998 | ISBN-10: 0130964220 | ISBN-13: 978-0130964229 | Edition: 1st

9642B-1 A landmark reference work...The most extensive one-volume graphic communications reference ever published! "For hundreds of years, the art of printing remained fairly stable. Factors such as type fonts, paper size, ink quality, and color absorption were the domain of either book collectors or the very few who possessed printing machinery and were only peripherally of interest to the general public. This has all changed in the past two decades as computers have become ubiquitous throughout society and have given all of us the power of the press. As word processing and desktop publishing have grown in popularity, the need for information on printing concepts has also increased. The GATF Encyclopedia of Graphic Communications will meet those needs." The GATF Encyclopedia of Graphic Communications is the one reference everyone in the publishing and printing industries ought to own.It brings together more than 10,000 insightful, up-to-date definitions covering every area of the graphic arts, including printing, typography, graphic design, color, paper, ink, binding, imaging and beyond - with in-depth coverage of the digital and Internet technologies that are revolutionizing the industry. You'll find: *Detailed descriptions and illustrations showing how graphic arts techniques really work. *Insightful essays delivering perspective on today's key topics and trends. *The latest computer, networking and Web terms, explained from a graphic arts perspective. *Over 650 illustrations, including a 16-page color signature. *A 2,000-year timeline of events in communications history. *An outline history of printing's first 500 years. The GATF Encyclopedia of Graphic Communications is authoritative, comprehensive and fully up-to-date. Authored by the legendary graphic arts expert Frank Romano and his son Richard M. Romano, it reflects the extraordinary resources of the Graphic Art s Technical Foundation-the graphic arts community's leading source of technical information.Whatever your role in the graphic arts - printer, publisher, graphic designer, marketing/communications professional, digital pre-press operator, educator or student - you'll find it invaluable.

Editorial Reviews

Amazon.com Review

This weighty reference book from GATF (the Graphic Arts Technical Foundation) has more than 10,000 entries explaining the various aspects of traditional and digital graphic arts. It defines terms from the fields of printing, typography, color, paper, ink, binding, imaging, software, and more. Besides the many essays, descriptions, illustrations, and cross-references, there's a 16-page color section explaining everything from color theory to the prehistory of communications. The Encyclopedia of Graphics Communications includes a more detailed, 2,000-year timeline of graphic communications history. This section breaks events up into the areas of advertising, broadcasting, computer, information, media, photo imaging, printing and paper, telecommunication, typesetting, and word processing.

There's not only history, but also many terms relating to technology and art. The entries are so various as to include everything from Aldus Manutius to electroplating, fountain solution, gamma correction, intellectual property, lithography, Moving Pictures Experts Group (MPEG), packing, scanning, screen angles, trapping, twin-wire forming, Web offset lithography, and zero-speed splicers. If your library, school, or organization needs a thorough one-volume reference to graphic communications, this is a great choice. Die-hard professionals and scholars will want to add it to their book collection as well. --Kathleen Caster

From the Inside Flap

Introduction

With over 3,500 terms, lists of frequently used computer file extensions and common abbreviations and acronyms, and an extensive bibliography, this book can help you master the things you need to know to participate more fully in the electronic publishing business.

This third edition of the Glossary of Graphic Communications is the most extensive revision to date, combining, for the first time, Internet and computer networking terminology with technical print-publishing terms in a single volume. Prior to the explosive growth of the Internet and networked electronic publishing systems, graphic designers were among the few outside of accounting and data processing who were interested in what computers could do for them. Since the first edition of this book was released in 1991, the computer has become a ubiquitous presence in every area of business and in many households as well.

Computers excite us by giving us greater control over our communications — from simple email and printed documents to more complex creations, such as CD-ROMs or Internet World Wide Web pages. Yet the experience can turn frustrating rather quickly if we don't understand the key words and phrases that more experienced users banter about, or we are unaware of the principles developed for the traditional printing field that underlie some “desktop” publishing computer applications.

In closing, I'd like to offer special thanks to GATF's editor in chief Thomas M. Destree who, in addition to suggesting many new and revised terms, created the layout and illustrations for this edition and proofread the entire manuscript. Rich Adams, GATF research scientist/digital imaging and color reproduction; Phil Green, senior lecturer at the London (UK) College of Printing; Frank Kanonik, GATF's director of on-demand printing; and Dillon Mooney, the GATF technical consultant who manages Foundation's technical inquiry desk, all provided valuable insights into this swiftly changing field we now call graphic communications. Again, my thanks.

Pamela Groff GATF Technical Editor April 1997

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Product Details

• Textbook Binding: 992 pages
• Publisher: Prentice Hall; 1st edition (June 19, 1998)
• Language: English
• ISBN-10: 0130964220
• ISBN-13: 978-0130964229
• Product Dimensions: 11.2 x 8.6 x 2.8 inches
• Shipping Weight: 6.6 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,452,533 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Big Book I tell you!, August 1, 2000

By 

Daniel Zander - See all my reviews

This review is from: Encyclopedia of Graphic Communications (Textbook Binding)

Ok, it's a big and heavy book but there is no other book that I know that cover graphic communications history as well as "Encyclopedia of Graphic Communications". It's a must of you're into that part of graphics. But also if you just want a great book to look through to get ideas. I loved the parts about termoly of printing, paper, ink, typography, color etc...