The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics-full details of which are included in an appendix.
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Editorial Reviews
From Booklist
Some may view public relations as the manipulation of public opinion, while others see it as the conduit for successful communication between organizations and their clients. Regardless of one's opinion, the Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, "this work intends to provide an honest but positively biased treatment of public relations." And so it does.
Nearly 500 articles cover topics in the fields of communication, advertising, marketing, and politics. Articles are arranged alphabetically, each is signed, and many come with a bibliography and see also references. The primary focus is on public relations in the U.S.; however, some entries highlight the practice of public relations abroad. Terminology (Logo, Market share, Press kit) and theories and models (Game theory, Health belief model) get substantial attention. Also treated are individuals (Roger Ailes, P. T. Barnum); organizations (Federal Communications Commission, PR Newswire); and historical aspects (Exxon and the Valdez crisis, Railroad industry in the 19th century). Illustrations consist of a few black-and-white photographs and tables.
Several appendixes offer additional content, among them "The Public Relations Society of America Code of Ethics," "Milestones in the History of Public Relations," and "Public Relations Online Resources." The "Reader's Guide" that precedes the entries groups entry headings under recurring public relations themes such as Ethics, Jargon, and management.
The Encyclopedia of Public Relations will complement titles such as The Encyclopedia of Communication and Information (Macmillan, 2001). Recommended for academic and large public libraries. Sue Polanka
Copyright © American Library Association. All rights reserved
Review
"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries." (Sue Polanka BOOKLIST )
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries. (John R.M. Lawrence Lawrence Looks at Books )
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. " (Ray E. Hiebert Science Direct )
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries. (John R.M. Lawrence Lawrence Looks at Books )
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. " (Ray E. Hiebert Science Direct )
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Accommodation occurs when public relations practitioners attempt to meet the needs of their organization and a stakeholder group through dialogue, negotiation, and compromise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
image restoration theory, public relations ethics, boxed prints, public relations measurement, public relations theory, public relations researchers, public relations practitioners, public relations codes, public relations body, public relations institute, antecedent involvement, advertising equivalency, implications for public relations, public relations history, public relations practice, public relations scholars, brand repair, corporate apologia, excellence theory, social issue campaign, image restoration strategies, public relations association, cultural topoi, processing involvement, public relations education Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Lawrence Erlbaum, Public Relations Society of America, Public Relations Review, Thousand Oaks, World War, New Zealand, Journal of Public Relations Research, African American, Prentice Hall, George Hammond, Ivy Lee, First Amendment, Kansas City, San Francisco, International Association of Business Communicators, Wall Street, Edward Bernays, Kirk Hallahan, Associated Press, General Electric, Porter Novelli, Digital Age, Green Ball New!
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Accommodation occurs when public relations practitioners attempt to meet the needs of their organization and a stakeholder group through dialogue, negotiation, and compromise. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
image restoration theory, public relations ethics, boxed prints, public relations measurement, public relations theory, public relations researchers, public relations practitioners, public relations codes, public relations body, public relations institute, antecedent involvement, advertising equivalency, implications for public relations, public relations history, public relations practice, public relations scholars, brand repair, corporate apologia, excellence theory, social issue campaign, image restoration strategies, public relations association, cultural topoi, processing involvement, public relations education Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Lawrence Erlbaum, Public Relations Society of America, Public Relations Review, Thousand Oaks, World War, New Zealand, Journal of Public Relations Research, African American, Prentice Hall, George Hammond, Ivy Lee, First Amendment, Kansas City, San Francisco, International Association of Business Communicators, Wall Street, Edward Bernays, Kirk Hallahan, Associated Press, General Electric, Porter Novelli, Digital Age, Green Ball New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
6
books
cite this book:
See all 6 books citing this book
- Rethinking Public Relations: PR Propaganda and Democracy by Kevin Moloney on 6 pages
- It's Not Just PR: Public Relations in Society by W. Timothy Coombs on 4 pages
- It's Not Just PR: Public Relations in Society (Wiley Desktop Editions) by W. Timothy Coombs on 4 pages
- Ethics in Public Relations: Responsible Advocacy by Kathy R. Fitzpatrick in Back Matter (1), and Back Matter (2)
- Ethics in Public Relations: Responsible Advocacy by Kathy R. Fitzpatrick in Back Matter (1), and Back Matter (2)
See all 6 books citing this book
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