The End of Victory Culture: Cold War America and the Disillusioning of a Generation (Revised Edition with new preface and afterword) (Paperback)

~ (Author)

Editorial Reviews

From Publishers Weekly

Freelance writer Engelhardt here traces the roots of American "triumphalism" back to early New England, where the massacre of Indians set the pattern for the self-justified slaughter of external enemies, a ritual that would be replayed endlessly not only in life but also in fiction, movies, toys and comics. In his sprawling meditation, he considers the effect of our "loss of enemy" when the Japanese surrendered in 1945. In his tedious recap of the Vietnam tragedy Engelhardt suggests that the American public's inability to view the Viet Cong as a savage, lesser adversary contributed to our becoming "the world's most extraordinary [because least expected] losers." The desire to create a Third World battlefield with maximum U.S. weaponry and minimum U.S. casualties was briefly satisfied, he contends, by the Gulf War with its seemingly bloodless, machine-versus-machine destructiveness. America, according to Engelhardt, is still yearning for a revival of our national identity via the victory culture, "the story of their slaughter and our triumph."
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

Engelhardt, an editor and freelance writer, traces the growth and decline of "victory culture" in American history. A triumphalist myth, unquestioned for years, promoted the belief that America would always overcome its enemies. Engelhardt shows how major events since 1945 have thoroughly eroded this belief, resulting in disillusionment for those over 40 and bewilderment for the post-Vietnam War generation. He focuses on a variety of related themes: Indian captivity narratives; Hollywood's depiction of our "enemies," usually dehumanized Native Americans and Asians; the phenomenon of "GI Joe," the most popular war toy ever created; and the advent of rock'n'roll and the teen subculture that grew up around it. Engelhardt's study is a solid contribution to Cold War literature, especially where it touches upon questions of national purpose and identity. Although scholarly in tone, his book will appeal to anyone interested in American popular culture. Recommended for most libraries.
Gary D. Barber, SUNY at Fredonia Lib.
Copyright 1995 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Paperback: 387 pages
• Publisher: University of Massachusetts Press; 2nd edition (July 1, 2007)
• Language: English
• ISBN-10: 155849586X
• ISBN-13: 978-1558495869
• Product Dimensions: 9.1 x 6.1 x 1.2 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon.com Sales Rank: #397,028 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

70 of 74 people found the following review helpful:

5.0 out of 5 stars Welcome To The Twilight Zone?, June 27, 2000

By	Dan Hinman-Smith "hinman-smiths" (Carrboro, North Carolina) - See all my reviews

This review is from: The End of Victory Culture: Cold War America and the Disillusioning of a Generation (Culture, Politics, and the Cold War) (Paperback)

"Is there an imaginable 'America' without enemies and without the story of their slaughter and our triumph?" (p. 15) This is the question at the heart of Engelhardt's remarkable blending of popular culture studies and military history.

In its outline, the thesis is straightforward: a long-established racially-exclusive national myth of bloody but righteous American retaliation to treacherous foes unraveled in the three decades after World War II. The new limited war strategies of the nuclear age forced awkward "containments" of this myth. The battlefields of Asia and, in particular, of Vietnam, led to "reversals," in which increasing numbers of Americans came to conclude that the familiar patterns that had helped to define national identity had been turned upside down. It is in the details of his argument that the author is at his best, making unexpected but genuine links between Mr. X (George Kennan) and Malcolm X; between the Mary Rowlandson captivity narrative of 1675 and the My Lai massacre of 1968; between the Strategic Air Command and Rod Serling; between V-for-victory signs and peace signs; between Chewbacca and Edward Teller; between Charles Manson and 1950s comic book culture.

Engelhardt brilliantly explores the complex connections between the games of American children and the broader national culture. That Engelhardt himself, born in 1944, was embedded in the post-war childhood culture is simultaneously a source of the book's greatest strengths and its greatest weaknesses. On the positive side, he draws upon autobiographical reminiscence in an understated and thoughtful manner. At times, however, he risks confusing the disillusioning of a generation (his own) with the end of what he calls "victory culture." The myth of American innocence is indeed a powerful one, but Engelhardt perhaps exaggerates its coherence and pull in the pre-December 7, 1941 world. The boundary lines of any national story are always fluid, and it was not only the Civil War that tested these boundaries in earlier eras. I also wonder whether it may be too soon to conduct post-mortems on victory culture. Engelhardt sees efforts to reinvigorate the tales of American exceptionalism in the post-Vietnam decades as tortured and ineffective. His comments about yellow ribbons, POWs, and new myths of victimization are intriguing, but my sense is that the metaphorical circling of the wagons will continue. Americans are not yet ready to see themselves as part of a vast human comedy.

66 of 71 people found the following review helpful:

5.0 out of 5 stars A story of "we" against "they", January 3, 2003

By	Daniel J. Hamlow (Narita, Japan) - See all my reviews (TOP 100 REVIEWER)    (REAL NAME)

This review is from: The End of Victory Culture: Cold War America and the Disillusioning of a Generation (Hardcover)

Tom Engelhardt's The End Of Victory Culture is a thought-provoking, historical look at how the concept of defeating a less-than-human enemy was part of American culture. Ingrained in that was the mission to defeat that enemy. The trouble was, the enemy was human, be they the Native Americans the colonists and later the American government displaced. We also had this mindset that we were always on the right and they were always wrong, therefore, they had to be defeated.

One element was to exaggerate the atrocities committed, meaning that yeah, some of it happened, but not in the large scale depicted by the white leaders to drive home the point that we had to kill these unholy, ungodly, <insert enemy race here>. Colonist Mary Rowlandson's accounts on her captivity and the massacre she survived was the archetypal demonizing of the "enemy."

Victory culture nestled itself cozily in new visual media--the movies and television. Basically, the enemy performed some horrible atrocity on innocent whites, and it was up to the heroes to punish the enemy. The enemy would be defeated, more often than not killed, and everybody would live happily ever after. Straight and simple. It was in straight black-and-white (the issues as well as the early programs before colour TV and film came into being).

Engelhardt argues that between 1945 and 1975, the ends of WW2 and Vietnam respectively, that victory culture ended
Pearl Harbor gave plenty of opportunity to dehumanize the Japanese as an enemy, along with Adolf Hitler and Benito Mussolini.

The Cold War was where it all went into overdrive. The Communists were now the enemy, and that paranoid ideological struggle into the unknown carried through not only into Korea and Vietnam, but into movies, TV shows (Twilight Zone), comic books (Tales From The Crypt, MAD), and even toys (GI Joe).

A new dynamic also came, of the enemy hiding behind some citadel or bunker, such as the Forbidden City or Kremlin, with only large posters of the leader representing the human face of the enemy. Thus the enemy couldn't be destroyed.

Vietnam demonstrated once and for all that we were fallible, and for a while, we were in a funk. And with My Lai, WE became the massacring enemy, the Vietnamese the colonists. The concept of victory culture was turned on its head with that event. And think about it: we lost Vietnam for the same reasons the British lost the American War for Independence. History has come full circle to America.

This book came out in 1995, and early on in the book, Engelhardt makes a well-worn but important point: "with the end of the Cold War and the loss of the enemy, American culture has entered a period of crisis that raises profound questions about national purpose and identity." Ponder that passage, and what's going on today in the world.

The main thing to ask today is, do we really need to have an enemy and a war to unite the people together? Peace and harmony can do the same thing. We do not need victory-for-one-side culture anymore. What we need is victory-for-all culture.

16 of 16 people found the following review helpful:

5.0 out of 5 stars A different perspective on post-war culture and history, March 6, 2006

By	Justin Bean "Post-college Twenty-something wh... (Ann Arbor, MI) - See all my reviews (REAL NAME)

This review is from: The End of Victory Culture: Cold War America and the Disillusioning of a Generation (Culture, Politics, and the Cold War) (Paperback)

Tom Engelhardt's dense but throughly readable cultural history presents the past fifty-six years of American history as an investigation of narrative. A common theme in analysis of nationalism and nationality is the concept of an historical narrative that members of a nationality look to for explaining their present position within their world. Engelhardt investigates a time period that saw, as he argues, a violent uprooting and reconfiguration of the American cultural narrative.

This narrative makes use of a wide ranging set of metpahors and images, such as the frontier and its mythology of American innocence, that have helped Americans understand their position within a complex and ever changing world. World War II provided the last war in which the innocence of America was posited with little debate (although the dropping of the atom bomb indeed challenged this innocence).

The beginning of the cold war and military endeavors in Korea and Viet Nam saw a gradual erroding of this narrative of innocence. As the enemy became harder to identify, at times even looking like ourselves in the case of anti-communism, the moral clarity and absolute innocence of American military actions disolved. Engelhardt takes a sweeping view of the last half-century of American history and tracks the profound shift in narrative and cultural understanding that we are still dealing with. It would be interesting to see what Engelhardt would say about September 11th. I would argue it has restored much of America's innocence, allowing us to attack Iraq with little domestic objection.

Engelhardt writes with an engaging voice helping to make what could be a tedious read quite enjoyable. At times his ideas can be difficult to connect, making this a book to be tackled as quickly as possible so that the plethora of information and full scope of the analysis can be engaged without loosing what was written in earlier pages. Do not expect any sort of 'traditional' work of history. This is for the students of American culture and anyone interested in the intricacies and complexities of the American identity. When you read this book, to a large extent you are learning about yourself.