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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance Hardcover – May 21, 2008
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About the Author
Hersh Shefrin, Ph.D., holds the Mario L. Belotti Chair in the Department of Finance at the Leavey School of Business at Santa Clara University. One of the pioneers of behavioral finance, he has published scholarly articles in the Journal of Finance, Journal of Financial Economics, Review of Financial Studies, and many other journals. Dr. Shefrin is also the author of Beyond Greed and Fear.
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Top Customer Reviews
This is one business book you will not be able to put down. Shefrin demystifies the world of finance, in an effort to bring the theories and practices of behavioral finance to the hands of every employee.