Customer Reviews

Enduring Passion: The Story of the Mercedes-Benz Brand

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This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read.

Leslie Butterfield's „Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable!

http://www.mercedes-benz.com/content/mbcom/international/international_website/de/com/international_home/home/passion/entertainment/Enduring_Passion.html

This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with marketing as somewhat of an afterthought. The author certainly makes the case that the brand has survived and prospered despite questionable management, and often against the odds. The book offers a fairly comprehensive account of many ways in which the company failed its brand. However, it has surprisingly little to say about the Chrysler acquisition - a challenge that is no secret. getAbstract believes that corporate-history students, car buffs and anyone stranded in a waiting room will find something to appreciate in this well-produced, lavishly illustrated tome.

I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down.

The book is written like a Mercedes Marketing brochure. If I wanted something like that, I could have gotten it free from Mercedes.

Also, the copy-editing is non-existent. Every few seconds, I have to guess at what a word is supposed to be. This book is definitely not worth what the publisher asks for it.

I think this is a book any Mercedes owner or enthusiast should have a copy of.