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Energize Growth NOW: The Marketing Guide to a Wealthy Company Hardcover – June 22, 2009


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Product Details

  • Hardcover: 240 pages
  • Publisher: Wiley; 1 edition (June 22, 2009)
  • Language: English
  • ISBN-10: 0470413921
  • ISBN-13: 978-0470413920
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #1,118,697 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop out.

But it doesn't have to be that way. With thoughtful planning and guidance—and with the contrarian wisdom you'll find in this book—you can combine strategic planning with smart marketing to spur intelligent, long-term growth without working 100-hour weeks. Energize Growth NOW is the perfect resource to help you transition your company from a growing start-up to a successful, wealthy business.

Growing a business is difficult, demanding work. Keeping your business on the right track over time can be tedious, difficult, and boring. In a business world filled with headlines touting the latest business planning models and cool new marketing ideas, it takes real commitment to focus on the fundamentals that help you build a sustainable business. Energize Growth NOW is the resource you need to help you achieve just that. It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you to focus on more strategic activities.

It takes clear vision and enduring principles to succeed over the long term. Energize Growth NOW shows you how to:

  • Avoid the pitfalls of running a growth company
  • Tackle the common misconceptions that distract from your goals and sabotage good ideas
  • Create a vision of your business's future that keeps everyone focused and energized
  • Develop a strategic growth plan thatactually works
  • Adapt quickly to changes in your market andyour business
  • Link your brand to your growth plan to maximize market traction
  • Launch online communities and social networks that foster long-term relationships and develop true customer evangelists

Most importantly, Energize Growth NOW helps you stay connected to your customers, partners, and yourself. After overcoming the start-up hurdles, it's easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow-without losing sight of the principles that got you here. 

About the Author

Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.

More About the Author

As a marketing leadership advisor, growth strategist, and award-winning author, Lisa Nirell brings provocative insights and practical marketing wisdom to her clients. They experience higher revenues, accelerated profits, and improved team execution. Companies such as Adobe, Infor, Oracle, GenRe, and Bozzuto hire her to help them dramatically accelerate growth and build customer mindshare.

She contributes regularly to Fast Company, The Huffington Post, and The CMO Council. Guy Kawasaki praised her first book, "EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company," saying "by applying these time-tested planning guides, you will have changed the world for the better."

Her latest book, "The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World", is now available. This practical planning guide helps marketing leaders and CEOs make better decisions, align their teams, and attract loyal customers by applying Pan-Asian principles.

Lisa Nirell speaks frequently at annual conferences and executive retreats. In her workshops and keynotes, Lisa awakens your teams and leaders to the realities of today's customer-driven marketplace, and how to harness those opportunities. You see results in the form of breakthrough ideas, improved decision-making, higher profits, and faster time to execution.

An avid yogini, philosophy student, and meditation practitioner, Lisa resides near Washington, DC with her husband, Magnus, and their two mindful cats.

Download her latest study on marketing leadership and strategy at www.energizegrowth.com/cmostudy

To learn more, or to book Lisa Nirell for your upcoming event, visit www.energizegrowth.com or contact_us@energizegrowth.com.

Customer Reviews

4.9 out of 5 stars
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The participants especially liked hearing about the impact of corporate culture on results.
Mary P. Donato
Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level.
Thomas Duff
Lisa Nirell's book not only is focused the growth of an organization but ideas and tools which are easy to understand and implement in any business.
David E. Halpern

Most Helpful Customer Reviews

Format: Hardcover
I had the distinct pleasure of receiving an advance copy of Lisa Nirell's new book Energize Growth NOW: The Marketing Guide to a Wealthy Company. I've read a number of business books on how to "energize" growth and build your company, but all too often they read like a theoretical, academic methodology that would take a rocket scientist to follow and implement. Nirell avoids that problem with simple, down-to-earth steps that, if followed, will definitely place you on the right track for moving your business to the next level. It'll also position you well to be able to exit your company properly with a sale or acquisition in the future. Regardless of how you view your end-game, you'll be much better off for having read and followed Nirell's advice.

Contents:
Running on Empty; Brains, Beliefs, and Growth Blunders; Say No to the Good, and Yes to the Great; Increase Your Wealth Quotient; The Path to Planning; The Inside Job; What's on Your Dashboard; Design Your Dashboard; Plan Your Brand; More Revenues, Fewer Clients; Future Energy Sources - How to Grow Your Wealth Quotient with Social Media; Appendix A - Sample EnergizeGrowth Plan; Appendix B - Sample ProfitCents Report; References; About the Author; Index

There were so many ideas in Nirell's writing that stood out in her approach. One of the biggest was the imperative to "write down your plan." She recounts many situations where business owners had various "good ideas" about where they wanted to go, but were stagnating in the process of getting there. The simple words "show me your written business plan" was all it took in many cases to uncover the fact that the owner had no concrete ways to get to where they needed to be.
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2 of 2 people found the following review helpful By Paul Copcutt on July 4, 2009
Format: Hardcover
At last a business coaching book that understands the challenges entrepreneurs face at various levels of their business growth and offers practical, realistic and challenging solutions to stimulate action and moving forward.

Lisa Nirell has written from a point of experience and lessons learned, both in her own career and business as well as with the many small and mid-size clients she has worked with in building the businesses they want.

I loved that each chapter was full of logical steps to solve the various problems encountered - but there was also the mind set of reality checks and balances.

A massive proponent of delivering value based business and avoiding 'commodity mindset' the Chapters 7 & 8 about the 'Dashboard' are written around defining what stage of growth you are at and then defining the relevant measures are golden, and worth purchasing the book just for this wisdom.

But there is so much more. A surprise for me was that there is an Eastern philosophy theme that particularly comes thorugh in the chapter about your Wealth Quotient - sometimes its not about the revenues and the next $.

A well structured and thought through book, it can be easily read, but might take a little longer to master - definitely one that you will want to add to the bookshelf and return to on a regular basis - my pages are already marked and margins written in and will continue to be added to.

One piece I felt missing was a final summary chapter, but this does not detract from the book and there are also additional downloads and resources from her site [...] that just add to the value.
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2 of 2 people found the following review helpful By Darrell Crawford on July 2, 2009
Format: Hardcover
This is great information melding marketing and strategy in strategic planning. Lisa's book brings some considerations into focus that traditional strategic planning tends to ignore. If I were counseling someone who was considering starting a new business or wanting to change direction, I would recommend this book as a "mini MBA" course for strategic and marketing planning. It oozes practical application in every chapter!
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2 of 2 people found the following review helpful By David E. Halpern on July 1, 2009
Format: Hardcover
I'm a professional business coach and have worked with hundreds of organizations over the past 15 years. The vast majority of these companies always say they want to grow their organization. When I go through an analysis of their business very few are truly focused on growth, actually in words only. Lisa Nirell's book not only is focused the growth of an organization but ideas and tools which are easy to understand and implement in any business. From Key Performance Indicators down to elevator speeches and everything in between. Simple ideas that will begin to move your company forward quickly and painlessly
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2 of 2 people found the following review helpful By Bob Phillips on June 30, 2009
Format: Hardcover
Lisa has written a book about a subject that is badly needed at this time...GROWTH!! We are spending way too much energy on survival when we need more focus on how to grow our business in the global economic world we live in today.

She provides us with a roadmap on how to make the journey, a set of processes to work by and a set of tools to use and adjust to our own special needs. A book such is this will be a great reference guide now and in the future.
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2 of 2 people found the following review helpful By Ted A. Ray on June 29, 2009
Format: Hardcover
I have read tons of books that take a retrospective or big picture view of what companies have done right or wrong. While many of these books have been great 'reads', they have offered little practical advice for budding entrepreneurs and seasoned business people alike looking to create a practical business plan that pays attention to marketing. This book is easy to read and offers a simple and straightforward way to look at your business. Most importantly it forces you to pay attention to your ideal customer and gives you tools to help you identify and reach them.

The author addresses the key areas that should be included in any business plan and breaks it down so you can do the process yourself. Buy this book if you are looking for inspiration, a new approach to marketing, and want to create a plan that you can use and implement for yourself.
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