- Audible Audio Edition
- Listening Length: 12 hours and 50 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.com Release Date: October 21, 2010
- Language: English
- ASIN: B0048CZ3EE
- Amazon Best Sellers Rank:
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Audible – Unabridged
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Top Customer Reviews
Secondly, the author writes like a used car salesman selling a lemon. I am not saying the messages are bad, but the tone used to relate them is far too infomercial-like, and apocalyptic, as another commenter has said. "Engage or die?" Please.
I am lost in the maze of words piled upon words nonsensically, such as: "The essence and usefulness of each important and distinct word is slowly migrating into a hollow of obsolescence...." How many monkeys at how many typewriters were used to generate this?
So, my questions are: Who wrote the 5-star reviews? Did they actually read the book? One person said they use it like a textbook and underlined important passages. Will I get to that part soon? I am on chapter 3 and just about drowning in the overwritten, overwrought, self-congratulatory prose.
DO NOT BUY THIS BOOK.
The first half of the book surveys the world of social media in general, describing all the aspects of social interactions and their impact on corporate marketing and communication, as well as customer service departments. Traditional marketing schemas have irreversibly imploded under the pressure of a crowd represented in a "conversation prism" that factors in behavioral guidelines implicitly or explicitly set by the multiple socialization channels. So marketers must listen. What can they do with so much information?Read more ›
He is no social media pretender or self proclaimed Social Media Guru, he is the real deal and I highly value his insight.
That said, I really did not enjoy reading this book. Sure, there is some valuable information in there, but it's buried in a sea of overwritten prose, that flat out sucks the fun out of Social Media. Words like "elucidate" "facilitate" "social architecture" and "threshold" dominate, making my eyes heavy and my interest wane. I wish Solis would have put away his thesaurus and just told it like it is.
Social media really isn't that complicated, so why make it so?
After finishing university, I promised myself, I would never again read a piece of over stuffed academic writing again. Sadly, I just did. Sorry self, I'll try not to break our promise again. Or as Solis would say, "I will strive to follow a course of action, that will ensure in the utmost that I will not again breach a condition set verbally, or otherwise in regards to my personal conduct, henceforth.
Content = 4*
Readability = 1*
Overall = 2*
Most Recent Customer Reviews
This book was very insightful. You made it very easy to read and find information.Published 5 months ago by Amazon Customer
This book was required for one of my graduate school courses on Social Media - Special Topic in Communication. I will be short and sweet with my review. Read morePublished 5 months ago by Amazon Customer
I purchased this book for a social media management course. Engage is kind of a book about nothing. It was not helpful to me with any of the course material and I'm not very sure... Read morePublished 5 months ago by Kate Jones
Marketing book about harnessing online media to build and spread your brand. How to avoid pitfalls and best practices for social media marketing. Some solid real life examples.Published 6 months ago by Greg Silas
Again Brian Solis knows what he was talking about and the book still very actual, I strongly recommend any of Brian books.Published on April 29, 2014 by Ricardo SG
Insightful, written with convection, and incredibly useful. Rather than simply preaching the value of social media, Brian provides evidence through examples combined specific... Read morePublished on March 6, 2014 by Francisco
if you are trying to stay sharp on how to engage with customers/clients/prospects this will be a good read.
Some will be repetition but you will walk away with a few nuggets.