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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Audible – Unabridged

4.2 out of 5 stars 61 customer reviews

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Top Customer Reviews

Format: Paperback
I am driven by mental anguish to write this, my first review, because this book is terrible, really wretched, and it's assigned reading for a class. First of all, it is almost impossible to decipher as the author enthusiastically mixes metaphors, jargon and run-on sentences in his text. Here is a sample: "The listening that identifies relevant dialogue online and the transparency that facilitates authentic conversations by being humanly accessible is not the formula for sparking relationships that create communities that help spread our messages virally." I think the author is trying to say that listening and transparency are critical in creating online communities that will become loyal to a brand and communicate with social networks about that brand. However, he gets so lost in his own prose that it seems he is intimating the exact opposite.

Secondly, the author writes like a used car salesman selling a lemon. I am not saying the messages are bad, but the tone used to relate them is far too infomercial-like, and apocalyptic, as another commenter has said. "Engage or die?" Please.

I am lost in the maze of words piled upon words nonsensically, such as: "The essence and usefulness of each important and distinct word is slowly migrating into a hollow of obsolescence...." How many monkeys at how many typewriters were used to generate this?

So, my questions are: Who wrote the 5-star reviews? Did they actually read the book? One person said they use it like a textbook and underlined important passages. Will I get to that part soon? I am on chapter 3 and just about drowning in the overwritten, overwrought, self-congratulatory prose.

DO NOT BUY THIS BOOK.
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Format: Hardcover Verified Purchase
The book clearly explains that we're in the process of a paradigm shift here regarding marketing/PR and the like. So props for that. I guess I was looking for more of a manual of "how-to's" in the social media realm. There was some good stuff in here. But as a small business owner I found myself skipping over a fair amount of the pages that were discussing how different departments should respond and what their goals should be. I would say pick this book up if you're part of a big organization trying to better understand "social media" and you want to find a place for it in your mid to large size company.
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Format: Hardcover Verified Purchase
"Perhaps the biggest mistakes committed by businesses, personalities, and brands in social media occur when people jump into social networks blindly without establishing guidelines, a plan of action, a sense of what people are seeking and how and why they communicated, an understanding of where people are congregating, a definition of what they represent and how they will personify the brand online, and the goals, objectives, and metrics associated with participation." Albeit fairly late in the book, this sentence sums up the purpose of Brian Solis in Engage! One more book about Social Media, sure; but this one is one of the best written. It's almost reassuring to read sentences that exceed 140 characters (or twenty words), and, while you can find all the trendy buzzwords and expressions on virtually every page, the author authentically tries to assist social media managers as they transition from the broadcasting age to the intricacies of a new form of netcasting architecture where both users and corporations exchange "social objects." How well or efficiently can they do so? This book provides social media managers with the background knowledge and practical notions that they can leverage to design a consistent strategy.

The first half of the book surveys the world of social media in general, describing all the aspects of social interactions and their impact on corporate marketing and communication, as well as customer service departments. Traditional marketing schemas have irreversibly imploded under the pressure of a crowd represented in a "conversation prism" that factors in behavioral guidelines implicitly or explicitly set by the multiple socialization channels. So marketers must listen. What can they do with so much information?
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Format: Hardcover Verified Purchase
First things first, Bryan Solis is extremely knowledgeable, passionate and plugged into the Social Media space. This book, his blog, his professional experience, they all prove that beyond a reasonable doubt.

He is no social media pretender or self proclaimed Social Media Guru, he is the real deal and I highly value his insight.

That said, I really did not enjoy reading this book. Sure, there is some valuable information in there, but it's buried in a sea of overwritten prose, that flat out sucks the fun out of Social Media. Words like "elucidate" "facilitate" "social architecture" and "threshold" dominate, making my eyes heavy and my interest wane. I wish Solis would have put away his thesaurus and just told it like it is.

Social media really isn't that complicated, so why make it so?

After finishing university, I promised myself, I would never again read a piece of over stuffed academic writing again. Sadly, I just did. Sorry self, I'll try not to break our promise again. Or as Solis would say, "I will strive to follow a course of action, that will ensure in the utmost that I will not again breach a condition set verbally, or otherwise in regards to my personal conduct, henceforth.

Content = 4*
Readability = 1*
Overall = 2*
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