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"If you're still scratching your head about how social media can help your small business, you've picked up the right book. Engagement Marketing shows you how to connect with existing customers and create new ones. The expert at small business marketing,Gail Goodman shaves the process down to three easy steps. A must for any growing small business."
W. Kenneth Yancey, Jr., CEO, SCORE
If you've shied away from social media because you just cannot see how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's because Gail F. Goodman, CEO of Constant Contact, "gets it." She knows you're pressed for time, on a budget, and just a little bit skeptical of the whole "social media thing."
You already know that word-of-mouth referrals are the lifeblood of your small business and that they ultimately lead to more business. Engagement Marketing builds on this tried-and-true marketing basic, only now Goodman shows you how to do it with referrals that have become publicly visible thanks to social media.
Whether you run a hotel, an accounting firm, or a museum, you'll find lots of creative, cost-effective ways for reaching out to your customers, members, or donors and encouraging them to spread the good word about you online, where it's visible to their friends, families, colleaguesand the world.
Small business and social media gets a lot of my attention but my read of Gail Goodwin's new book is broader.
Gail does a great job of explaining "engagement" marketing, or what I term, "Real-ationship" marketing in a very easy to understand and implement fashion.
This book was recommended to me by a fellow small business owner and has helped me greatly in my approach to networking and marketing.
I love the stories and examples from real, live businesses. It took what could be an academic or overwhelming subject and turned it into an action-packed read full of strategies to... Read morePublished 6 months ago by Corissa St. Laurent
This book is well written and full of practical ways to implement a social media campaign. It the insight into this changing world of social media and the power that is has to... Read morePublished 20 months ago by Robin Emanuel
Handy information more small businesses need to use! Time management is always an issue with sole entrepreneurs, but using social media appropriately will result in high returns. Read morePublished 20 months ago by Jayne R. Reiter
This is great marketing information for small business owners and non-profit managers. The advice to focus on delivering a WOW encounter to your current customers so they remember... Read morePublished on March 19, 2013 by Cheryl Thode
This book was recommended to me by a fellow small business owner and has helped me greatly in my approach to networking and marketing.Published on August 22, 2012 by camerashy