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"If you're still scratching your head about how social media can help your small business, you've picked up the right book. Engagement Marketing shows you how to connect with existing customers and create new ones. The expert at small business marketing,Gail Goodman shaves the process down to three easy steps. A must for any growing small business."
W. Kenneth Yancey, Jr., CEO, SCORE
If you've shied away from social media because you just cannot see how it benefits your small business, association, or nonprofit, Engagement Marketing will change your perspective. That's because Gail F. Goodman, CEO of Constant Contact, "gets it." She knows you're pressed for time, on a budget, and just a little bit skeptical of the whole "social media thing."
You already know that word-of-mouth referrals are the lifeblood of your small business and that they ultimately lead to more business. Engagement Marketing builds on this tried-and-true marketing basic, only now Goodman shows you how to do it with referrals that have become publicly visible thanks to social media.
Whether you run a hotel, an accounting firm, or a museum, you'll find lots of creative, cost-effective ways for reaching out to your customers, members, or donors and encouraging them to spread the good word about you online, where it's visible to their friends, families, colleaguesand the world.
Small business and social media gets a lot of my attention but my read of Gail Goodwin's new book is broader.
Gail does a great job of explaining "engagement" marketing, or what I term, "Real-ationship" marketing in a very easy to understand and implement fashion.
This book was recommended to me by a fellow small business owner and has helped me greatly in my approach to networking and marketing.
I love the stories and examples from real, live businesses. It took what could be an academic or overwhelming subject and turned it into an action-packed read full of strategies to... Read morePublished 2 months ago by Corissa St. Laurent
This is great marketing information for small business owners and non-profit managers. The advice to focus on delivering a WOW encounter to your current customers so they remember... Read morePublished 21 months ago by Cheryl Thode
This book was recommended to me by a fellow small business owner and has helped me greatly in my approach to networking and marketing.Published on August 22, 2012 by camerashy
If you are a small business owner and always running short on time then this is the book for you. Engagement Marketing by Gail Goodman will inspire you in ways you have never... Read morePublished on June 21, 2012 by Magic 32
I have been a social media trainer, speaker, consultant and author since 2007. This book hits every chord on how to have a successful social media presence. Read morePublished on May 29, 2012 by springboard