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Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! Paperback – November 9, 2011


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Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
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Product Details

  • Paperback: 240 pages
  • Publisher: CreateSpace Independent Publishing Platform (November 9, 2011)
  • Language: English
  • ISBN-10: 1466382007
  • ISBN-13: 978-1466382008
  • Product Dimensions: 9.2 x 7.5 x 0.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (210 customer reviews)
  • Amazon Best Sellers Rank: #495,995 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Danny Iny has been an entrepreneur for longer than his entire adult life. He quit school when he was fifteen to start his first business, and has been doing it ever since. Along the way he ran the Montreal Marathon, got an MBA, and married the most wonderful woman in the world. He's also worked with companies of all sizes, from the very huge (Nokia, Google) to small businesses and entrepreneurs who are just getting started. These days, he is a prolific blogger and teacher in the Firepole Marketing training program, and enjoys working one-on-one with client businesses to improve their marketing and make more money. Oh, and he's also the published author of a book about effective communication in writing, university guest lecturer, and the CEO of a start-up company called Bowl of Goals. In addition to all of the above, Danny is a super-friendly guy who makes a point of responding to every email and message - so go ahead and follow him on Twitter, or just send him an email and say hello!

More About the Author

Danny Iny has been an entrepreneur for longer than his entire adult life. He quit school when he was fifteen to start his first business, and has been doing it ever since.

Along the way he ran the Montreal Marathon, got an MBA, and married the most wonderful woman in the world. He's also worked with companies of all sizes, from the very huge (Nokia, Google) to small businesses and entrepreneurs who are just getting started.

These days, he is a prolific blogger and marketing educator here at Firepole Marketing.

He's excited to be the co-author - with Guy Kawasaki, Brian Clark, Mitch Joel, and a lot of other people you'd probably recognize - of a book called Engagement from Scratch! How super-community builders create a loyal audience, and how you can do the same!

Most recently, he released the free Naked Marketing Manifesto, and is currently working on turning it into a full-fledged book.

Customer Reviews

The book is an easy, interesting, informative and fun read.
tpbfan
What's not to like about a book that helps you get where you want to go, and is fun to read at the same time.
D. Hilton
This book will lead you to understanding what it takes to build and keep people coming back for more.
Dungeondan

Most Helpful Customer Reviews

51 of 54 people found the following review helpful By Fielding Mellish on December 16, 2011
Format: Paperback
Once upon a time I had some questions about building a community. Then I read this book. Now I do not have anymore questions. What I have instead is a great motivation and confidence. I am not ashamed to admit that I am ex-skeptic who became a believer.

As far as learning by reading other people experiences goes, this book goes all the way. And then some more. That is why I think about it more as "experience of community building" than "reading a book". Book itself was amazing and answered 90% of all general questions I ever had on this topic. But then I sent mail to Danny and asked him about remaining 10% of my questions. And what did he do? He answered them in speed and quality that left me speechless. And not just once, but two times in a row.

By doing so he showed me with his example, how person who wants to build community behaves. At the same time he gave me first hand experience how it is to be on the receiving end i.e. how people feel and react on such behavior. I was able to understand the value of taking time to care and communicate with each and every person (something all authors in the book mentioned), regardless if she is a known member of your community or just a prospective follower. It was a free coaching lesson and I would be lying if I would say that he bought me with this. He just made me more than happy to sell/surrender myself.

I am sure there are other good books out there on this topic, but after reading this one, I do not feel a need to check another book. I feel ready and eager to start building some community of my own. All my questions on this level are answered.
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27 of 29 people found the following review helpful By Peter Svans on December 3, 2011
Format: Paperback
Would you take investment advice from someone who's broke?
Or would you take relationship advice from someone on their fourth marriage that's already heading for the weeds?
Well, why would you listen to someone who is less than super successful in the business side of your life??
There is so much detailed knowledge shared by super successful people that you'd be mad not to buy this, read it cover to cover, do it and then keep coming back as a reference book. The value of knowledge shared here by people who have done and are doing it is immeasurable!
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46 of 53 people found the following review helpful By Bill on June 17, 2012
Format: Kindle Edition Verified Purchase
GThis book appears to be an audience building gimmick. You learn shortly after paying for the book that it is available free at their website. The author asks you to promote the book and ther website several times. Very short essays by various bloggers, each with their own promote page/paragraph. The jist of the book is to tell how to build your audience by building content and sharing posts with other bloggers. The book suckers you/me to buy the book whereby we expand the audience of the authors. I've read 7 books in the last month on social marketing and community building and this is the worst. I was surprised to learn that the author/company is a household name.
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25 of 28 people found the following review helpful By Sandra Pearson on December 17, 2011
Format: Paperback
I just bought Guy Kawasaki's Enchantment but when this came along I decided to read it first. I'm not a beginner but I figured it would be good to fill in any gaps. And it definitely did.

It was very helpful to get so many different perspectives, and not all in agreement. I was able to easily sift through and take what I needed and what fit my needs.

I feel more confident in my Social Media endeavors now and as a result, they are more fun!
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9 of 9 people found the following review helpful By Melissa Nikolic on February 15, 2014
Format: Kindle Edition Verified Purchase
I gave this book 3 stars because I have not completed it yet. My impression of this book is that each chapter is a way to sell the "authors" other books and gain more audience for their respective blogs in order to increase their "authority" in the field and then sell their premium content (add copious exclamation points! for relatability and some set-backs to sprinkle in the "everyman" experience).

From the authors' actions you build an audience for your blog by:

1) Giving away lots of good information (in the world we call that sharing)
2) The more your name is out there the more people will "think" you're an expert (how does an academic get paid for others to contribute to their book? - this does not scream expert)
3) Get "experts" to share some advice and shill their expertise (re: blogs and books) in an "authentic" manner
4) Write your own book (increase your expert standing - you wrote a book! requisite exclamation point added for emphasis and relatability)

Of course you have to reach critical mass (look at these reviews - mission accomplished!!).

I can't help but feel that this is just a huge "authentic" info.periodical. The new, new marketing. Sell people the means to sell to them. It's almost meta, but mostly weird. How uniquely entrepreneurial to profit from what communities have been doing for time immemorial. Happily there is a stop gap method for this pillage and ironically it's what this book lacks, authenticity.

If you have gotten this far in the review I would like to share something with you (without linking you to my blog). After purchasing many kindle books there seems to be a correlation between the number of pages and quality of content. Anything under 300 pages is questionable (this applies to non-fiction books and is simply anecdotal).
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