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Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! Paperback – November 9, 2011

4.8 out of 5 stars 214 customer reviews

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Editorial Reviews

About the Author

Danny Iny has been an entrepreneur for longer than his entire adult life. He quit school when he was fifteen to start his first business, and has been doing it ever since. Along the way he ran the Montreal Marathon, got an MBA, and married the most wonderful woman in the world. He's also worked with companies of all sizes, from the very huge (Nokia, Google) to small businesses and entrepreneurs who are just getting started. These days, he is a prolific blogger and teacher in the Firepole Marketing training program, and enjoys working one-on-one with client businesses to improve their marketing and make more money. Oh, and he's also the published author of a book about effective communication in writing, university guest lecturer, and the CEO of a start-up company called Bowl of Goals. In addition to all of the above, Danny is a super-friendly guy who makes a point of responding to every email and message - so go ahead and follow him on Twitter, or just send him an email and say hello!
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Product Details

  • Paperback: 240 pages
  • Publisher: CreateSpace Independent Publishing Platform (November 9, 2011)
  • Language: English
  • ISBN-10: 1466382007
  • ISBN-13: 978-1466382008
  • Product Dimensions: 7.5 x 0.6 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (214 customer reviews)
  • Amazon Best Sellers Rank: #855,082 in Books (See Top 100 in Books)

More About the Author

Danny Iny is the founder of Mirasee, host of the Business Reimagined podcast, best-selling author of multiple books including Engagement from Scratch!, The Audience Revolution, and Teach and Grow Rich, and creator of the acclaimed Audience Business Masterclass and Course Builder's Laboratory training programs, which have together graduated over 4,000 value-driven online entrepreneurs.

All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns - which he calls "plot twists" in the Audience Revolution - before really understanding the Audience First paradigm, and how to apply it to online business.

And when he did, it was like lighting a match to a fuse. Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.

In just a few short years, he grew his business to multiple-seven figures in revenue and a team of 20+ people spread all over the world (including his talented wife) on a mission to support a very special global community of over forty-thousand loyal and inspired entrepreneurs.

Then, in 2015, Firepole Marketing became Mirasee, a change that reflects the true mission of the brand, which is helping visionary entrepreneurs create income through impact.

Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy.

Customer Reviews

Top Customer Reviews

Format: Paperback
Once upon a time I had some questions about building a community. Then I read this book. Now I do not have anymore questions. What I have instead is a great motivation and confidence. I am not ashamed to admit that I am ex-skeptic who became a believer.

As far as learning by reading other people experiences goes, this book goes all the way. And then some more. That is why I think about it more as "experience of community building" than "reading a book". Book itself was amazing and answered 90% of all general questions I ever had on this topic. But then I sent mail to Danny and asked him about remaining 10% of my questions. And what did he do? He answered them in speed and quality that left me speechless. And not just once, but two times in a row.

By doing so he showed me with his example, how person who wants to build community behaves. At the same time he gave me first hand experience how it is to be on the receiving end i.e. how people feel and react on such behavior. I was able to understand the value of taking time to care and communicate with each and every person (something all authors in the book mentioned), regardless if she is a known member of your community or just a prospective follower. It was a free coaching lesson and I would be lying if I would say that he bought me with this. He just made me more than happy to sell/surrender myself.

I am sure there are other good books out there on this topic, but after reading this one, I do not feel a need to check another book. I feel ready and eager to start building some community of my own. All my questions on this level are answered.
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Format: Kindle Edition Verified Purchase
GThis book appears to be an audience building gimmick. You learn shortly after paying for the book that it is available free at their website. The author asks you to promote the book and ther website several times. Very short essays by various bloggers, each with their own promote page/paragraph. The jist of the book is to tell how to build your audience by building content and sharing posts with other bloggers. The book suckers you/me to buy the book whereby we expand the audience of the authors. I've read 7 books in the last month on social marketing and community building and this is the worst. I was surprised to learn that the author/company is a household name.
6 Comments 57 of 64 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
Would you take investment advice from someone who's broke?
Or would you take relationship advice from someone on their fourth marriage that's already heading for the weeds?
Well, why would you listen to someone who is less than super successful in the business side of your life??
There is so much detailed knowledge shared by super successful people that you'd be mad not to buy this, read it cover to cover, do it and then keep coming back as a reference book. The value of knowledge shared here by people who have done and are doing it is immeasurable!
Comment 27 of 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition Verified Purchase
I gave this book 3 stars because I have not completed it yet. My impression of this book is that each chapter is a way to sell the "authors" other books and gain more audience for their respective blogs in order to increase their "authority" in the field and then sell their premium content (add copious exclamation points! for relatability and some set-backs to sprinkle in the "everyman" experience).

From the authors' actions you build an audience for your blog by:

1) Giving away lots of good information (in the world we call that sharing)
2) The more your name is out there the more people will "think" you're an expert (how does an academic get paid for others to contribute to their book? - this does not scream expert)
3) Get "experts" to share some advice and shill their expertise (re: blogs and books) in an "authentic" manner
4) Write your own book (increase your expert standing - you wrote a book! requisite exclamation point added for emphasis and relatability)

Of course you have to reach critical mass (look at these reviews - mission accomplished!!).

I can't help but feel that this is just a huge "authentic" info.periodical. The new, new marketing. Sell people the means to sell to them. It's almost meta, but mostly weird. How uniquely entrepreneurial to profit from what communities have been doing for time immemorial. Happily there is a stop gap method for this pillage and ironically it's what this book lacks, authenticity.

If you have gotten this far in the review I would like to share something with you (without linking you to my blog). After purchasing many kindle books there seems to be a correlation between the number of pages and quality of content. Anything under 300 pages is questionable (this applies to non-fiction books and is simply anecdotal).
2 Comments 17 of 19 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Paperback
I just bought Guy Kawasaki's Enchantment but when this came along I decided to read it first. I'm not a beginner but I figured it would be good to fill in any gaps. And it definitely did.

It was very helpful to get so many different perspectives, and not all in agreement. I was able to easily sift through and take what I needed and what fit my needs.

I feel more confident in my Social Media endeavors now and as a result, they are more fun!
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