5 OUT OF 5 STAR REVIEWS FOR ENGAGEMENT FROM SCRATCH!:
"After reading the book, I felt as though I had had direct access to some of the best minds in marketing, blogging, copywriting and business. The contributors to the book seemed to answer my questions preemptively - I feel infinitely more prepared now as a business owner, having read Engagement from Scratch, than I did prior. A must-read for anyone looking to gain traction in any industry." -Ruth Zive
"After reading the book, I felt as though I had had direct access to some of the best minds in marketing, blogging, copywriting and business. The contributors to the book seemed to answer my questions preemptively - I feel infinitely more prepared now as a business owner, having read Engagement from Scratch, than I did prior. A must-read for anyone looking to gain traction in any industry." -Ruth Zive
"This book has had the most impact on my understanding of what it takes to become an online superstar! As a blogger, marketing consultant, and content creator, I am using this as a blueprint for building a loyal following and an engaged community. The people profiled in this book are some of the biggest online community building and blogging stars. This is no hype, it's all real world advice that has been proven to work! I have completely redefined my online strategy, based upon what I learned from these successful people." -K. Scott
"Great book that truly did engage me from scratch. Some great advice from some BIG names in blogging and the online community. Surprising how so many people can write about same subject with a slightly different perspective, so you pick up another snippet with each chapter. Buy it BEFORE you blog! -Doug Robb
THIS IS NOT JUST ANOTHER ONLINE MARKETING BOOK!
Engagement from Scratch! contains the most important lessons learned from over 135 years of persistent effort and experimentation by some of the world's most successful audience- and community-builders. In this book, they have come together to answer one crucial question:
How would you build an engaged audience, from scratch?
Each of the 30+ co-authors has built an engaged and loyal audience, and in this book they explain exactly how they would do it all again.
YOU WILL LEARN (in less than 20 pages each):
- How the Guy Kawasaki's pillars of enchantment can make people love you
- Brian Clark's fool-proof method for finding exactly what people will buy
- Why building an audience is like starting a riot in London (Blog Tyrant)
- Derek Halpern's formula for creating wildly popular blogs
- How to apply the 5 levels of networking like a superstar (Marcus Sheridan)
- Why your natural fear of engagement does not matter (Corbett Barr)
- How Alex Osterwalder built an audience with innovative business models
- How to get the whole internet to help you (Evan Carmichael)
Here's the full list of contributors to the book:
Adam Toren (Blogtrepreneur/Small Business, BIG Vision), Alexander Osterwalder (Business Model Generation), Ana Hoffman (Traffic Generation Cafe), Anita Campbell (SmallBizTrends/BizSugar), The Blog Tyrant, Brian Clark (Copyblogger), Corbett Barr (Think Traffic/Expert Enough), Danny Brown (Bonsai Interactive), Derek Halpern (Social Triggers/DIYThemes), Dino Dogan (Triberr/DIYBlogger), Evan Carmichael, Gini Dietrich (Arment Dietrich/Spin Sucks), Guy Kawasaki (Alltop/Enchantment), Jeff Bullas, Jk Allen (Hustler's Notebook), Kristi Hines (Kikolani/Photostry.com), Linda Bustos (Get Elastic), Marcus Sheridan (River Pools and Spas/The Sales Lion), Mark Schaefer (Businesses {grow}/The Tao of Twitter), Marlee Ward, Mitch Joel (Twist Image/Six Pixels of Separation), Natalie Sisson (Suitcase Entrepreneur), Onibalusi Dele (YoungPrePro), Randy Komisar (Monk and the Riddle/Getting to Plan B), Sean Platt (Ghostwriter Dad), Steve Kamb (Nerd Fitness), Steve Scott (SteveScottSite), Stuart Mills (Unlock the Door), Tristan Higbee (Bloggers Bookshelf), Tyler Tervooren (Advanced Riskology), and with a foreword by C.C. Chapman (Digital Dads, and co-author with Ann Handley of MarketingProfs of Content Rules)
