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Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! Paperback – November 9, 2011
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Based on seven years of reporting from over a dozen countries, writer Tom Wainwright takes you on an extraordinary journey into the business of being a drug lord. Learn more.
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About the Author
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All of this grew out of humble beginnings; he started out just like most online entrepreneurs, with an idea and message to share, and no idea how to do it. He made several wrong turns - which he calls "plot twists" in the Audience Revolution - before really understanding the Audience First paradigm, and how to apply it to online business.
And when he did, it was like lighting a match to a fuse. Back in 2011, he started Firepole Marketing with less than nothing; he had no traffic, no subscribers, no relationships with any influencers in the industry, and over a quarter million dollars in personal debt, left over from his last failed startup.
In just a few short years, he grew his business to multiple-seven figures in revenue and a team of 20+ people spread all over the world (including his talented wife) on a mission to support a very special global community of over forty-thousand loyal and inspired entrepreneurs.
Then, in 2015, Firepole Marketing became Mirasee, a change that reflects the true mission of the brand, which is helping visionary entrepreneurs create income through impact.
Danny has maintained a passionate commitment to learning and transparency, freely sharing lessons learned from great successes, major challenges, and even his personal life to support the online entrepreneurial community as a teacher, speaker, angel investor, and advisor to many of the top leaders in our industry, who have Danny on speed-dial when they need help with their business or strategy.
Top Customer Reviews
As far as learning by reading other people experiences goes, this book goes all the way. And then some more. That is why I think about it more as "experience of community building" than "reading a book". Book itself was amazing and answered 90% of all general questions I ever had on this topic. But then I sent mail to Danny and asked him about remaining 10% of my questions. And what did he do? He answered them in speed and quality that left me speechless. And not just once, but two times in a row.
By doing so he showed me with his example, how person who wants to build community behaves. At the same time he gave me first hand experience how it is to be on the receiving end i.e. how people feel and react on such behavior. I was able to understand the value of taking time to care and communicate with each and every person (something all authors in the book mentioned), regardless if she is a known member of your community or just a prospective follower. It was a free coaching lesson and I would be lying if I would say that he bought me with this. He just made me more than happy to sell/surrender myself.
I am sure there are other good books out there on this topic, but after reading this one, I do not feel a need to check another book. I feel ready and eager to start building some community of my own. All my questions on this level are answered.Read more ›
Or would you take relationship advice from someone on their fourth marriage that's already heading for the weeds?
Well, why would you listen to someone who is less than super successful in the business side of your life??
There is so much detailed knowledge shared by super successful people that you'd be mad not to buy this, read it cover to cover, do it and then keep coming back as a reference book. The value of knowledge shared here by people who have done and are doing it is immeasurable!
From the authors' actions you build an audience for your blog by:
1) Giving away lots of good information (in the world we call that sharing)
2) The more your name is out there the more people will "think" you're an expert (how does an academic get paid for others to contribute to their book? - this does not scream expert)
3) Get "experts" to share some advice and shill their expertise (re: blogs and books) in an "authentic" manner
4) Write your own book (increase your expert standing - you wrote a book! requisite exclamation point added for emphasis and relatability)
Of course you have to reach critical mass (look at these reviews - mission accomplished!!).
I can't help but feel that this is just a huge "authentic" info.periodical. The new, new marketing. Sell people the means to sell to them. It's almost meta, but mostly weird. How uniquely entrepreneurial to profit from what communities have been doing for time immemorial. Happily there is a stop gap method for this pillage and ironically it's what this book lacks, authenticity.
If you have gotten this far in the review I would like to share something with you (without linking you to my blog). After purchasing many kindle books there seems to be a correlation between the number of pages and quality of content. Anything under 300 pages is questionable (this applies to non-fiction books and is simply anecdotal).
It was very helpful to get so many different perspectives, and not all in agreement. I was able to easily sift through and take what I needed and what fit my needs.
I feel more confident in my Social Media endeavors now and as a result, they are more fun!
Most Recent Customer Reviews
He did good! Carving notes took up most of cave wall nearest fire. Mate is pissed. But, in my world......Published 2 months ago by Warren E. Franks
Really drives the importance of caring, engaging and communicating to effectively build an audience. It is great reading essays and articles from some of the best in the industry.Published 2 months ago by Paul J
The book arrived in the timeline and quality anticipated. Thanks!Published 2 months ago by Amazon Customer
This book is available free from Danny Iny, but it's worth buying because it contains info that you will want to refer to over and over. Read morePublished 4 months ago by taaj
A collection of thirty one essays from audience and community builders. These are reflections of those who have succeeded and have graciously shared their paths to success. Read morePublished 9 months ago by Mary Kincaid
Wow! This book is FULL of actionable ideas on building a thriving community. I love how each chapter details real stories of successful online community leaders in addition to each... Read morePublished 12 months ago by Nealey Stapleton
This books tells you you should know your audience. It's well written. It says it in lots of different voices. But it's weak on tricks, tools or techniques. Read morePublished 23 months ago by heidi
Engagement from Scratch is packed full of inspiration, motivation and useful, practical information. Very worth the read, and you will probably go back to it over and over!Published on December 27, 2013 by debra hess
A smart approach to business building by one of the brightest young entrepreneurs i have met. We'll delivered with a very personal approach.Published on December 10, 2013 by George Goff