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Engaging Diverse College Alumni: The Essential Guide to Fundraising [Paperback]

Marybeth Gasman , Nelson Bowman III
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

February 8, 2013 0415892759 978-0415892759

Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement

Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid.

This practical guide includes:

  • A Comprehensive Overview of Diverse Culturesuse of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.

  • Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference.

  • Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid.

Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.

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Editorial Reviews


"This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today’s environment, but they have also presented a full array of tools for addressing them."

Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago

About the Author

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.

Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.

Product Details

  • Paperback: 176 pages
  • Publisher: Routledge (February 8, 2013)
  • Language: English
  • ISBN-10: 0415892759
  • ISBN-13: 978-0415892759
  • Product Dimensions: 7.6 x 5 x 0.4 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,018,150 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
5.0 out of 5 stars Very Informative! January 4, 2014
Format:Kindle Edition|Verified Purchase
As a young development professional, this book was informative, providing practical and well researched content. I would recommend to any professional looking to advance their university goals.
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5.0 out of 5 stars You will learn a lot! December 3, 2013
Format:Paperback|Verified Purchase
Very insightful! I used this for my own research as a fundraising professional. You will learn a lot about your race and others by reading this. Take notes!
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