"This research duo has created another collaborative success, not only adding to the base of new knowledge in the philanthropy field, but also providing a practical how-to guide for putting that information into practice. From in-depth interviews to broad longitudinal surveys, this book explores some of the biggest issues about changing demographics facing development officers today. Gasman and Bowman have not only outlined timely topics associated with fundraising in today’s environment, but they have also presented a full array of tools for addressing them."
Damon Cates, Associate Vice President of Institutional Advancement, University of Chicago
About the Author
Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA.
Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.