From the Inside Flap
In today’s technology-driven world, it is essential for student affairs professionals to understand how students interact with social media and how it can be used to enhance educational outcomes, engagement, and retention.
Written by Reynol Junco—a noted researcher and expert on the effects of social media on youth psychosocial development, engagement, and learning—Engaging Students through Social Media outlines a research-based and practical plan for implementing effective social media strategies within higher education settings. This groundbreaking book reveals how social media is already being used in effective ways across disciplines and how it can best be used to meet the goals of student affairs professionals.
As the author explains, the benefits of social media engagement include a wealth of positive outcomes such as improvements in critical thinking skills, content knowledge, diversity appreciation, interpersonal skills, leadership skills, community engagement, and student persistence. Based on Junco’s extensive research and that of established scholars in the field, the book dispels commonly held myths about the effects of social media on students and explores how to successfully integrate social media into both formal and informal learning environments, offering evidence-based practices that can be applied to any educator’s curricular development process.
Engaging Students through Social Media gives higher education professionals a clear understanding and appreciation of the value of adopting evidence-based practices for implementing social media effectively.
From the Back Cover
Praise for Engaging Students through Social Media
“A must-read for student affairs professionals, this book makes accessible the latest research on the promise and challenges of social media in learning contexts, and injects important new insight into the controversial debate about the future of education in the digital age.”
—Urs Gasser, professor of practice, Harvard Law School, and executive director, Berkman Center for Internet & Society, Harvard University
“In this beautifully explained and thoroughly accessible book, Reynol Junco guides educators and student affairs professionals so they can better understand their students’ seemingly ubiquitous social media activities. His evidence-based approach debunks myths, allays fears and, most important, empowers those responsible for students’ well-being to empower the students in their care.”
—Sonia Livingstone, professor of social psychology, Department of Media and Communications, London School of Economics and Political Science; author of Children, Risk, and Safety Online
“Rey Junco’s important new book provides a valuable corrective to rhetoric demonizing youth engagement with Facebook and other social networks. Armed with a wealth of research, including his own in-depth studies, Junco shows that social network services are an important locus for students’ identity development and an important space for student affairs professionals to understand and navigate.”
—Ethan Zuckerman, director, Center for Civic Media, MIT and principal research scientist, MIT Media Lab
“This is the book student affairs practitioners and educators have been waiting for! Dr. Junco provides thoughtful evidence and practical applications to use social media in their departments’ student engagement plans.”
—Ed Cabellon, director, Campus Center, Bridgewater State University