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The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company
 
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The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company [Hardcover]

Jeffrey L. Cruikshank (Author), David B. Sicilia (Author), Cummins Engine Company (Compiler)
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

November 1, 1997
The Rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive position in the international industrial landscape.

From its early days with charismatic founder Clessie Cummins to its continued proud independence in an age of hostile takeovers, Cummins has done business with confidence and creativity. This vivid book depicts the tough choices -- often with enormous consequences -- that must be made by successful managers.


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The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company + Troubleshooting and Repair of Diesel Engines + High-Performance Diesel Builder's Guide (S-A Design)
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Product Details

  • Hardcover: 640 pages
  • Publisher: Harvard Business Review Press (November 1, 1997)
  • Language: English
  • ISBN-10: 0875846130
  • ISBN-13: 978-0875846132
  • Product Dimensions: 9.9 x 6.9 x 1.7 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #482,159 in Books (See Top 100 in Books)

More About the Author

I'm the author or co-author of numerous books of interest to managers. These include histories of the Harvard Business School, New England Electric, Cummins Engine Company, The Weather Channel, and Perdue Farms; a book on corporations and architecture for Herman Miller, Inc.; a history of the U.S. Merchant Marine Academy; the definitive guide to art in public places (Going Public); and books on numerous other subjects, ranging from logistics in the Gulf War (Moving Mountains) to entrepreneurship (Low Risk, High Reward) to the inner workings of the commercial real estate industry (The Real Estate Game, and Creating and Growing Real Estate Wealth).

In 2005, I published my first murder mystery (Murder at the B-School). Another is in the works. (Thanks for your patience.)

I'm about to publish my first biography--The Man Who Sold America--which focuses on the life and times of Albert D. Lasker (HBR Press, summer of 2010). I think it's an amazing story, of interest to a wide range of people: advertising and PR executives, baseball buffs, students of American political history, people with an interest in bipolar illness, and anyone who likes a good yarn.

I'm a graduate of Amherst College and the Program for Management Development at the Harvard Business School. I worked as a consultant to a number of companies and schools in the Boston area in the 1970s and 1980s. In 1980, I became the editor of the Harvard Business School Bulletin, beginning a relationship with that school that has continued since then, and has led to many other engagements in the worlds of education and business.

In 1989, I co-founded Kohn Cruikshank, Inc., a Boston-based consulting firm that served corporate and institutional clients until September of 2001, when we moved to Milton, Massachusetts and became The Cruikshank Company, Inc. I've worked on capital campaigns and development-related work for Harvard Law School (two campaigns), MIT (two campaigns), the University of California at Berkeley, the Boston Athenaeum, Harvard's Graduate School of Arts and Sciences, the University of Massachusetts, Fenway Community Health, North Shore Medical Center, the Shackleton School, Milton Academy, Phillips Andover Academy, the Peddie School, Boston University, and many other institutions.


 

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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Well written, interesting book, July 7, 1998
By 
Michael E. Hill (vancouver, wa USA) - See all my reviews
(REAL NAME)   
This review is from: The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company (Hardcover)
Yes, I have also read Diesel's Engine by Lyle Cummins, the youngest son of Clessie Cummins, the co-founder of Cummins Engine. If, in reading DE, I am a proven crazy person, then I am, so discount what I say next. If one is fascinated by diesel engines, then this is a "must read." I have not completed the book yet, but having read 300 or so pages and I must say there is much beyond the engines. If you are a Harvard Business Review type, this will have much for you about entrepreneurism, the family business, enterprise capitalization, growth, corporate strategy, the inventor and his role in a technology driven business, timliness, single business small town employers, transportation trends, product quality, employee relations and more. I like reading about successes, but feel like this book portrays an almost charmed life of something impossible to duplicate. If every corporation were as successful as Cummins is portrayed, then we would reach corporate nirvana. Can what has been written here be true? Buy the book, write your own review, and we'll see what you think.
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2 of 3 people found the following review helpful:
5.0 out of 5 stars History of an Unusual Company, January 15, 2009
This review is from: The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company (Hardcover)
It can be quite difficult to know how a company got where it is. That is certainly the case with Cummins, Inc. Cummins is a successful manufacturer of diesel engines, supplying customers in trucking, power generation, marine, and many other industries. If large, heavy-duty diesels are required, Cummins is a premier supplier. However, a company such as Cummins does not become a premier supplier overnight; it had to have a beginning, growth, successes and failures. This book chronicles the founding of Cummins, its growth, and the company's high points and low points to the mid-1990's.

There are several ways to look at this book. It is a history book. It is a case study. It is literature. Let us examine how this book behaves in each of its aspects.

As literature, this book succeeds. The writing is clear and coherent. The authors organized the chapters well, though I had to get used to the overlapping of years in the later chapters. I also found the story captivating. Though I knew that Cummins was successful, the early decades of the company were uncertain. How would W.G. Irwin and Clessie Cummins turn an invention into a successful business? Though I knew the end of the story, in a manner of speaking, the story pulled me onward.

The authors researched this book well. More than forty pages provide acknowledgements, interviews and references cited in the chapters. This book is an excellent reference book that describes in detail a small portion of our industrial history. There are many features to this history. It provides a lot of detail regarding several of the key figures involved in the creation in development of Cummins, thus to some extent it is biographical. This book also describes aspects of Columbus and conditions throughout the United States during the formation of Cummins, so it also contains cultural information. This book also provides an overview of some of the key technologies that helped Cummins succeed.

The value of patents to Cummins also fascinated me. Indeed, had patents not existed, it is likely that Cummins would never have existed in the first place. If Cummins had been created, it would have failed without patents. How could this be? Clessie Cummins thought he could build a better diesel engine, and was doing his best to avoid or get out from under the patents of others. His solution: develop a completely new design. Clessie had a vision of a mechanism that took him years to develop, while Cummins, Inc. continued to lose money. Once Clessie developed a workable solution, patents enabled Cummins to start earning money after two decades of losses. Here is a lesson regarding the value of intellectual property. Intellectual property gave Cummins time to experiment and create and then permitted the company to become competitive. Those looking for the benefit of intellectual property need look no further than Cummins.

Yet another aspect of this book is its value as a case study. Cummins did all the wrong things. It lost money for two decades. It relied on technology that conventional wisdom said would not work. It made corporate responsibility an integral part of the company from the beginning, long before corporate responsibility became fashionable. Yet, Cummins learned from its mistakes, as well as its successes. In fact, the management team at Cummins supported the authors of this book by providing them with almost unlimited access to company documents and personnel. Cummins has always valued integrity and honesty, and laying out the company's path merely acknowledges the facts of the road Cummins travelled to success, even when that road took wrong turns and hit dead ends.

Business managers have a lot to learn from this book. The lessons are not easy ones because the lessons sometimes require managers to do things that seem counterintuitive. Sometimes the lessons are obscure. Following the lessons of this book will hardly guarantee success for a business, but it may give hope to a patient and clever entrepreneur that there is light at the end of the tunnel.

Jeffrey L. Cruikshank and David B. Sicilia have written a book that should appeal to many. Fans of history, particularly industrial history will find this book fascinating. Researchers into American culture may find some things of interest as well. This book also provides interesting insights into the history of Indiana and Columbus. Business managers will find this book to be an intriguing case study. On the other hand, if you are just looking for a well-written non-fiction book, this one is enjoyable.

Enjoy!


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0 of 1 people found the following review helpful:
5.0 out of 5 stars A wonderful book about an amazing history of an amazing company., September 12, 2009
This review is from: The Engine That Could: Seventy-Five Years of Values-Driven Change at Cummins Engine Company (Hardcover)
This is a really good book.
In particular, I enjoyed the mix of the technical history of the Cummins engine innovations coupled with the battle the business had to fight to stay alive at different points in the history of the company.

If you want to know more about Cummins the company or just want to read about a business that persevered, this is a good choice.

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