Top critical review
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Does thought control work if it is "benign"?
on November 5, 2006
Let an anthropologist walk around freely in a high-tech company, studying what people say to each other and why, and you get "ethnography of corporate culture". I suppose the reason companies allow (or even invite) this kind of study is to see if their attempts to mold corporate culture for better productivity really work.
Simple answer: no, it doesn't. You can try to manage culture, and control people's thoughts and reactions, but if you do it strongly enough to have an effect, people will notice. It can create cynicism as well as emotional conflict as people try to reconcile membership in the company culture with their feelings of being manipulated. Kunda is thorough, and honest -- transparently describing his own methods in an epilogue chapter.
I gave it a 3 only because I found it a long read to read about someone else's corporate culture. Better, perhaps, to take time here and there to think about our own.