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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition) Paperback – September 26, 2003

ISBN-13: 978-1888577914 ISBN-10: 1888577916 Edition: Second Edition
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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition) + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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Editorial Reviews

Review

"A feast of ideas." -- San Jose Mercury News, 9/93 issue

"An essential guide through the pitfalls and hazards of the business world." -- Byte Magazine, 12/93 issue

From the Publisher

What's New in the Second Edition

Three New Chapters:

The Term Sheet: A Practical Overview demystifies the structure and terms of venture financing, an all-important event in the life of most successful start-ups that is familiar ground to professional investors but unfamiliar and threatening to many entrepreneurs

Protecting Your Intellectual Property covers the major types of intellectual property protection (copyrights, patents, trade secrets, and trademarks)

The Legal Form of Your Start-Up discusses the various choices for your start-up (corporation, partnership, limited liability corporation, and so forth) and how to decide which is best for you

Updated Business Plan Information:
The latest advice on researching and writing your business plan
Reasons why many entrepreneurs have difficulty writing their business plans--and practical tips to avoid the problem

Expanded Section on Finding Money:
Much more on where and how to find money, including advice on corporate investors and strategic partners
Tips from investors on how to raise money
Recent trends in venture funding

Plus:
Tips on creating a compelling "elevator pitch"
The latest views on company valuation and exit strategies
Updates on legal and accounting matters, including stock options and other forms of compensation
A greatly expanded Resources section and lots of links to useful information

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Product Details

  • Paperback: 480 pages
  • Publisher: Professional Publications, Inc.; Second Edition edition (September 26, 2003)
  • Language: English
  • ISBN-10: 1888577916
  • ISBN-13: 978-1888577914
  • Product Dimensions: 9.1 x 6 x 1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (46 customer reviews)
  • Amazon Best Sellers Rank: #765,287 in Books (See Top 100 in Books)

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Customer Reviews

4.4 out of 5 stars

Most Helpful Customer Reviews

13 of 14 people found the following review helpful By A Customer on August 29, 1999
Format: Paperback
More substantive and more "specific" then any other such book I have read. Much more useful then "High Tech Startup" by Nesheim. Very enjoyable read without constantly reminding you that you might lose your house <so what ?>. One negative: very much written as a guide for engineers with an idea and no business knowledge; this means it lacks some depth when it comes to marketing issues.
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28 of 35 people found the following review helpful By Sachmo on June 1, 2010
Format: Paperback
This book is a complete waste of time for anyone seriously attempting to start their own business. I have a hard time understanding why this book is so highly rated. It offers very little usable information, in fact some of it might be damaging.

Let me try and be a little more specific. There is not much actually written in this book as to the CORE aspects of developing a business. I think a lot more time could be spent talking about developing a business model, finding the right product-market fit, gathering real data to support whether you are actually on to something or whether your business idea is just a figment of your imagination... Technically speaking there is SOMETHING written in the book about the core development of your business, but it is so piecemeal as to really be useless (perhaps 10 pages of this sort of material tops).

By comparison, the author spends over 100 pages (!) of material talking about stock options, vesting schedules, compensation, valuing your particular equity portion of the company, etc etc. No wonder the author's personal attempt a start up failed. He was far more concerned about his own particular equity stake in the company than actually building a business!

Realistically this sort of information is almost useless to most people. Why? Because most people starting companies are not going to get venture capital, do not have 50 - 150 employees, do not have boards of directors and CFOs, etc. This was really a book written for a very particular scenario - a scenario where you get a large amount of venture capital.

Even then its mostly useless. For example there is a chapter on Intellectual Property that covers IP in an almost utterly useless fashion. The wikipedia entries on patents, copyrights, trademarks, etc.
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7 of 7 people found the following review helpful By David Gurgel VINE VOICE on September 2, 2007
Format: Paperback Verified Purchase
This book's special expertise is about designing the financing of your startup!

A few years ago when I did a business plan for a technology start-up, the first edition of this book was my source for planning for equity participation for founders, employees, VCs, and the public from founding through IPO. When this second edition came out, I bought it to pass along to a friend in the early stages of a startup.

If you are a technical member of a startup, you must read this unless you are already sophisticated in the financing of startups. Don't talk to a VC until you have studied this book.

The title is the key. "Engineers" and other technical types will find this a quick and interesting book. And if you are going to play "Monopoly," you must at least know the basic rules first. This is how the game is played in Silicon Valley! If you don't, you will not pass GO and will not collect $200.
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13 of 16 people found the following review helpful By A Customer on August 13, 1999
Format: Paperback Verified Purchase
well, I may've expected a bit too much given the prior overly-generous reviews. This book isn't a five-star. It contains a lot of useful information at a 30,000 foot level. A lot of statistics are from the late 80s and early 90s when capital was more limited. My biggest gripe is the lack of chronology of a start-up. For instance, the book correctly emphasizes the need for a good management team to acquire funding, but then talks about establishing a management team during start-up phase (after seeding phase). Huh? I got almost no sense about what happens when from this book, other than 2 charts. The rest of the info is lumped together. I couldn't tell, for instance, exactly when to write the business plan and what potential round of investment this would be targeted at. I'm looking for a book which lays out the phases of start-up more precisely. Other than that, I'll say it is a good read with a lot of good information, and I finished it in one night.
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11 of 13 people found the following review helpful By A Customer on May 28, 1999
Format: Paperback Verified Purchase
if you're only going to buy one book, get "High Tech Start Up" by John Nesheim. Baird's book has useful information, but it's more like a guide than a manual. Nesheim's book is very explicit with many real-life detailed examples from companies like Netscape, Sun, Microsoft and Oracle.
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4 of 4 people found the following review helpful By A Customer on September 17, 1996
Format: Paperback
An excellent guide for software and hardware engineers planning to start their own business, particularly with venture capital. My entrepreneurial dreams have been centered on my dog-eared, oft-read copy of Mr. Baird's book. Just recently, I pulled the book out once again, this time to actually use the advice. So far, everything has confirmed his facts...I'll let you know if I find any holes :-)
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4 of 4 people found the following review helpful By A Customer on February 23, 1999
Format: Paperback
I have read several books on high-tech entrepreneur "how-to" I find this book probably the most helpful. Especially impressive are several chapters on handling equity issues, various stock plans, what's at stake, and how best to protect your and your employees' interest. No other book that I read had such a thorough discussion on these subject matters.
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