- Paperback: 75 pages
- Publisher: Amer Marketing Assn (December 1993)
- Language: English
- ISBN-10: 0877572364
- ISBN-13: 978-0877572367
- Product Dimensions: 0.2 x 6.2 x 9.2 inches
- Shipping Weight: 4.8 ounces
- Amazon Best Sellers Rank: #13,996,937 in Books (See Top 100 in Books)
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Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints
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