The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company [Paperback]

Grace Bulger (Author)

Book Description

Publication Date: December 15, 2001

The Enlightened Entrepreneur is a unique guide for people who have or want to start their own business, offering a new approach to marketing as the discovery and expression of their company's spirit. Each facet of the process is examined and accompanied by practical information, business research, personal stories, and real-life examples. At the end of each section is a series of thought-provoking exercises, meditations, and visualizations, which will teach you how to conceptualize your new business or run an existing one with greater depth and clarity. In essence, it outlines the process for developing the tools necessary to effectively envision and market an enterprise in its highest integrity. Written by a successful entrepreneur who has consulted with enterprises ranging from one-person start-ups to Fortune 500 companies, the book is filled with practical exercises and real-life anecdotes to walk readers through every stage of envisioning and marketing an organization.

Editorial Reviews

From Publishers Weekly

Owning a company is more than just a way to make money, argues Grace Bulger in The Enlightened Entrepreneur: A Spiritual Approach to Creating and Marketing a Company it's a form of self-expression. Bulger, a marketing consultant, helps would-be entrepreneurs found and promote companies that are true to their personal vision. She guides readers through an assessment of their skills, values and goals so that they can understand what kind of company best suits them. She then explains how to share the spirit of the company with potential customers, using a personal story to inspire loyalty and trust. Bulger's holistic approach will be welcomed by business owners who'd like more than just monetary rewards.

Copyright 2001 Cahners Business Information, Inc.

Product Details

• Paperback: 240 pages
• Publisher: Da Capo Press; 1st edition (December 15, 2001)
• Language: English
• ISBN-10: 1569245444
• ISBN-13: 978-1569245446
• Product Dimensions: 9 x 6.9 x 0.7 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #797,545 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars How to be passionate and successful at the same time~, July 26, 2002

By 

Barbara Petrarca Hardesty, La Bella Vita (Boulder, Colorado United States) - See all my reviews

This review is from: The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company (Paperback)

The Enlightened Entrepreneur, by Grace Bulger, is not your ordinary "how to" book. It starts with the simple premise of creating a business from the "inside out", from one's passions. Developing a business is not simple, but with Ms. Bulger's advise, insights and poignant questions, you can mold your passions into a successful business. From experience, I highly recommend her book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars A new perspective on business, July 20, 2005

By 

A. S. Johnson "seeking change" (Anchorage, AK) - See all my reviews
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This review is from: The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company (Paperback)

The author of this book is intelligent and thoughtful in her approach to starting a business. This book is completely different than other books I have read on this topic. Instead of espousing the standard "so you're starting a business" rhetoric, Ms. Bulger helped me to evaluate my goals from a point of view that is more realistic for my particular life. She provides plenty of exercises to help you get through the planning steps of starting a business, and she has many other references that are quite helpful. I really liked this book and will continue to use it as a reference.

3 of 3 people found the following review helpful:

5.0 out of 5 stars You Are The Essence of Your Business, February 20, 2003

By 

Tim (Chicago Suburbs) - See all my reviews

This review is from: The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company (Paperback)

This book was an excellent source for inspiration on many levels. It challenges the reader to think outside of the narrow path that the step-by-step business development plan suggests. The author provides insightful exercises for the reader to contemplate the desires behind a developing business idea. She also suggests as she believes that there is a greater power out there who has a hand on the successful and sometimes not so successful outcomes that should always be chalked up as learning lessons or blessings in life. It is an amazing and easy read that would be an excellent course requirement for any university business program.