Customer Reviews

The Enlightened Entrepreneur: A Spiritual Approach to Creating & Marketing a Company

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The Enlightened Entrepreneur, by Grace Bulger, is not your ordinary "how to" book. It starts with the simple premise of creating a business from the "inside out", from one's passions. Developing a business is not simple, but with Ms. Bulger's advise, insights and poignant questions, you can mold your passions into a successful business. From experience, I highly recommend her book.

The author of this book is intelligent and thoughtful in her approach to starting a business. This book is completely different than other books I have read on this topic. Instead of espousing the standard "so you're starting a business" rhetoric, Ms. Bulger helped me to evaluate my goals from a point of view that is more realistic for my particular life. She provides plenty of exercises to help you get through the planning steps of starting a business, and she has many other references that are quite helpful. I really liked this book and will continue to use it as a reference.

This book was an excellent source for inspiration on many levels. It challenges the reader to think outside of the narrow path that the step-by-step business development plan suggests. The author provides insightful exercises for the reader to contemplate the desires behind a developing business idea. She also suggests as she believes that there is a greater power out there who has a hand on the successful and sometimes not so successful outcomes that should always be chalked up as learning lessons or blessings in life. It is an amazing and easy read that would be an excellent course requirement for any university business program.

The author has provided an excellent framework for examining one's goals and personal beliefs, and will help in creating a cohesive strategy to keep their life in balance. This book is a must read for anyone interested in starting up a business they feel passionate about.