The Enlightened Savage: Using Primal Instincts for Personal & Business Success [Hardcover]

Anthony Hernandez (Author), Jay Conrad Levinson (Introduction)

Book Description

Publication Date: June 1, 2006

The Enlightened Savage is a remarkable book that combines anthropology, business, psychology, religion and common sense. This blend of disciplines helps readers learn to trust their instincts or better yet, use their instincts to best advantage. In the world of business, instincts have taken a back seat to logic, which is a shame because instincts are almost always more trustworthy than logic. When President George W. Bush was appointing his cabinet he invited one man, a Democrat, to join his Republican administration. This man, Former Secretary of Defense William Cohen, wasn't sure whether or not to accept the invitation. So he turned for counsel to his five-year old son, asking, "What's more important, your heart or your mind?" His son immediately answered, "Your heart." Cohen then asked, "Why do you say that?" His son without hesitation explained, "Because your heart is never wrong." Author Anthony Hernandez makes the same case in this extraordinary book. He shows us exactly why we ought to trust our hearts, our instincts, and our primal parts. You may have never thought of yourself as a diseased monkey, but you will understand why Hernandez might view you in this way. With that understanding come other understandings gained by The Enlightened Savage, insights that many readers will find to be crucial in their quest for a happy, balanced and successful life.

Editorial Reviews

About the Author

Anthony Hernandez is a Certified Guerrilla Marketing Association Business Coach, consultant, trainer, and speaker on business marketing and management topics.

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, www.gmarketing.com, and formed The Guerrilla Marketing Association.

Product Details

• Hardcover: 284 pages
• Publisher: Morgan James Publishing (June 1, 2006)
• Language: English
• ISBN-10: 193359635X
• ISBN-13: 978-1933596358
• Product Dimensions: 10.1 x 7.3 x 1 inches
• Shipping Weight: 1.5 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #6,297,121 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

0 of 2 people found the following review helpful:

4.0 out of 5 stars The Logical Path to Self-Empowerment, June 13, 2006

By 

Nat (San Francisco) - See all my reviews

This review is from: The Enlightened Savage: Using Primal Instincts for Personal & Business Success (Paperback)

Honestly, in the beginning I was just going to read the book because I told a friend I would. Usually, self-help books make me laugh and I don't finish them because they are so sappy or pie in the sky. But, the logic in this one got my attention. I decided to try the exercises just to prove them wrong. But I was the one who had to admit I was wrong in this case. The book makes sense, and IT WORKS!

0 of 2 people found the following review helpful:

4.0 out of 5 stars "Enlightening", May 23, 2006

By 

Dr. Sharon L. Bender - See all my reviews

This review is from: The Enlightened Savage: Using Primal Instincts for Personal & Business Success (Paperback)

The Enlightened Savage unravels the fabric of our belief systems from an evolutionary framework, encouraging us to think about why we do what we do and how we can turn what we do into effective results. This "enlightening" book explores our prehistoric innateness and relates it to a modern day computing processor. You may get the sense that the human thinking brain is in constant conflict with the instinctive brain, our core programming. Yet our brain "accepts negative programming as survival instructions." Anthony perceives that we are here for a reason, that we have a purpose, and that our struggles likely stem from not knowing or accepting our life's mission, our dharma. Become personally empowered through built-in exercises and self-assessing questions. This book's short, snappy segments cut to the chase, and leave plenty of places where the traveler can stop off and pick the book up at the next station. Be prepared to do some heavy pondering. Anthony provides some strong, thought provoking observations like, "If one of the single biggest genetic differences between humans and monkeys is indeed the gene that's mutated in humans--then human evolution began with a genetic disorder. In other words, we humans may arguably be diseased monkeys." [sharonbender.com]