Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority is a must-read for professionals, business owners, managers, and anyone else considering growing their business in the untapped market of developing countries. An expert in marketing in developing economies, Samli equips readers with proven techniques and practices to uncover and realize profitable opportunities. Extremely practical, he also offers insight into the following: Initiating your global strategy, Determining the best way to enter the market, Establishing Pricing Strategies, Monitoring results, and much more!
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The forgotten majority market represents lucrative overseas business opportunities for small and medium size firms in the industrialized countries. Samli offers a sound marketing plan for attacking this emerging market. This book should be read by all individuals and companies interested in entering this critical growth market.
Many business executives are misguided by the fallacy that marketing to the third world is very difficult, very risky, and least profitable. Professor SamliÂ's book is designed to obliterate this fallacy. He shows business executives, especially entrepreneurs in small and medium size businesses, how to export their products and services of the Â'forgotten majorityÂ'. I recommend every entrepreneur read this book to help them export effectively, profitably, and equitably.
Many business executives are misguided by the fallacy that marketing to the third world is very difficult, very risky, and least profitable. Professor SamliÂ's book is designed to obliterate this fallacy. He shows business executives, especially entrepreneurs in small and medium size businesses, how to export their products and services of the Â'forgotten majorityÂ'. I recommend every entrepreneur read this book to help them export effectively, profitably, and equitably.
About the Author
A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.
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