If you’re intent on positioning your business for the future, and would rather lead than follow, you need to read this book.” -Gary Hamel
We'd recommend this book to any under-appreciated CIO seeking self-improvement, and to executives trying to extract greater value from their IT spending
ZDNet UK, October 12, 2009
From the Inside Flap
Harness New Collaborative Technologies for Competitive Gain
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they knowbut they need to learn soon.
Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologieslabeled Web 2.0”first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.
In this compelling book, Andrew McAfeea veteran researcher and writer on the business impact of technology, and the originator of the phrase Enterprise 2.0”describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:
Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
Guide companies through an Enterprise 2.0 deployment
Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.