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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges Hardcover – November 30, 2009

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Product Details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press; 1 edition (November 30, 2009)
  • Language: English
  • ISBN-10: 1422125874
  • ISBN-13: 978-1422125878
  • Product Dimensions: 0.8 x 6.5 x 9.5 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Best Sellers Rank: #318,385 in Books (See Top 100 in Books)

Editorial Reviews


“If you’re intent on positioning your business for the future, and would rather lead than follow, you need to read this book.” -Gary Hamel

We'd recommend this book to any under-appreciated CIO seeking self-improvement, and to executives trying to extract greater value from their IT spending… —ZDNet UK, October 12, 2009

From the Inside Flap

Harness New Collaborative Technologies for Competitive Gain

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.

In this compelling book, Andrew McAfee—a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0”describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

• Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
• Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
• Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
• Guide companies through an Enterprise 2.0 deployment

Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.

More About the Author

Andrew McAfee (@amcafee) studies how digital technologies are changing business, the economy, and society. He's written a couple books on the subject. His next one, The Second Machine Age: Work, Progress, and Prosperity in a Future of Brilliant Technologies (co-authored with Erik Brynjolfsson) will be published by Norton early in 2014.

He blogs, tweets, and writes for publications including Harvard Business Review, The Economist, The Wall St. Journal, and The New York Times. He's talked about his work at TED, on 60 Minutes, and in front of lots of smaller audiences. He was educated at Harvard and MIT, where he is the associate director of the Center for Digital Business.

He watches too much Red Sox baseball, doesn't ride his motorcycle enough, and starts his weekends with the NYT Saturday crossword.

Customer Reviews

This is the rare non-fiction book that you are disappointed to see end.
Andrew McAfee's book "Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges" is well thought out and easy to read.
Marcus Dolce
Andrew McAfee did a very good job in summarising these tools and concepts into a book.
Sean Lew

Most Helpful Customer Reviews

58 of 63 people found the following review helpful By Mark P. McDonald VINE VOICE on December 28, 2009
Format: Hardcover
Writing this review has been is one of the hardest things I have had to do. I wanted to like this book, it's a great subject, a knowledgeable an author and great prior reviews. Unfortunately this book does not deliver making this review tough to put together. I would not suggest using this book to introduce Web 2.0 to the business. I know that this review may draw some heat from the other reviewers but here are the reasons behind my review and why I recommend reading McAfee's HBR article rather than investing the time in this book.

The book covers an important topic and a critical time in its formation. What is the impact of social computing technologies like Wiki's, blogs and other forms of social media. McAfee defines Enterprise 2.0 as the use of emergent social software platforms by organization s in pursuit of their goals. (p.71) McAfee says that Enterprise 2.0 is not primarily a technology issue. This is not born out in the text as majority of the book spends time defining the technology behind E 2.0 (chapter 3 and 4) and the capabilities provided by the technology (chapter 5).

McAfee treats E 2.0 technology at a high level. Its is as if, McAfee does not believe a business person would be interested in how the technology works, which makes the web 2.0 technologies seem trivial. If McAfee had expanded the view of technology to include the integration of business processes and information with these technologies he could have provided powerful business based descriptions.

McAfee intended to write a business book about Enterprise 2.0 but he concentrates the vast majority of pages on emergent social software platforms (ESSP).
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20 of 23 people found the following review helpful By Bryce Williams on November 15, 2009
Format: Hardcover
I was a little concerned when I started reading the book, being that I am a self-proclaimed Enterprise 2.0 "convert", that it may feel a bit like "preaching to the choir." But in reading Part 1, even though some pages are spent on introducing concepts and benefits with which I am already familiar, reading the book has been time well spent. And here's why:

- Andy uses 4 real world case studies that demonstrate how Enterprise 2.0 collaboration methods can be valuable, and if you are involved with trying to drive adoption of similar tools within your organization, these case studies are great examples to recall. Also, the examples of the US government looking to open collaboration capabilities in response to some communication failures that led to 9/11 make for great reading.
- While understanding how various 2.0 style tools work and how organizations have leveraged those tools in the past is important, having the ability to analyze existing organizational inefficiencies and identify effective collaboration methods/tools to aid those problems is where you can separate yourself. Andy provides a well thought out mapping between relationships within professional networks (Strong Ties, Weak Ties, Potential Ties and No Ties) and how Enterprise 2.0 methods/tools can be applied to build/strengthen those ties in ways that can positively impact an organization's issues. So instead of blindly throwing a wiki at a business problem, for example, you'll have the background to identify other potential tools that may be a better fit to help a specific business problem.
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9 of 10 people found the following review helpful By John Caddell on November 23, 2009
Format: Hardcover
Length: 6:10 Mins
A 6-minute video review of Andrew McAfee's book "Enterprise 2.0: New Collaborative Tools For Your Organization's Toughest Challenges." Covers book's theme, the SLATES acronym, the use of different E2.0 tools for different types of ties between colleagues, McAfee's cautions, and Model1/2 behaviors and how they connect with E2.0 platforms.


I'm John Caddell from Caddell Insight Group [...].

We're here today to talk about "Enterprise 2.0" by Andrew McAfee. He is with MIT, used to be at Harvard Business School. Just switched over a couple of months ago. He writes an excellent blog on IT and business, that I'd recommend you read if you haven't come across it yet. And so, he's just produced his first book. To explain the title, Enterprise 2.0 is a term he coined to refer to using web 2.0 tools like Flickr, Facebook, YouTube, Twitter and similar tools in a business context.

The book is a lot like a recent book, "Groundswell," that explained to general business people how social tools affected customers and markets and how to use those to communicate and listen. Communicating from inside the business to outside. "Enterprise 2.0" performs a similar task, focusing on using those tools inside the business, more for collaboration and tapping the collective intelligence of employees. And so it takes this marginal topic and moves it to a general management-type discussion. Which I think is really important, to get it out of the IT discussion into the management discussion.
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