About the Author
Niall Cook is the Worldwide Director of Marketing Technology at communications consultancy Hill & Knowlton. He created the industry leading blogging policy for the firm and set up Collective Conversation, the first blogging community from a professional services company. He frequently advises the agency's Fortune 500 clients on the effective use of technology to support internal and external marketing strategy, having recently worked on projects for Allianz, HSBC and LG. Previously Niall held positions at the online currency beenz.com, Answerthink Consulting Group, UBS and Reed Elsevier. He is also the founder and chairman of Cogenz Ltd, a company providing social bookmarking software for the enterprise. He holds an honours degree in Typography & Graphic Communication from The University of Reading and is a frequent speaker and author on the topic of social media and social software.