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Digital List Price: $137.00
Kindle Price: $109.60

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Enterprise 2.0: How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually Kindle Edition

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Length: 522 pages Word Wise: Enabled

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Editorial Reviews


• Offers readers who want to learn more about these topics, but do not have the time or resources to study multiple books, the opportunity to read about today's essential Internet-related business practices in a one-stop compendium of authoritative chapters

• Includes information about the full range of technologies applicable in the Enterprise, including social software, wikis, blogs, microblogs, social bookmarking, tagging, and more, ensuring that readers understand what Enterprise 2.0 means for an organization, the tools involved, and the challenges posed

• Features an extensive chapter on the legal challenges facing organizations adopting Enterprise 2.0 tools

• Will help businesses struggling to manage new tools and technologies in social computing, collaboration, and knowledge management identify where to focus and what to do

• Leading experts from both industry and academia cover the latest developments in Enterprise 2.0 social technologies

• Contributing authors share case studies and real-life examples from organizations applying Web 2.0 tools

"Highly recommended. Graduate, research, and practitioner collections."




"Dr. Tracy Tuten has bound a virtual think tank of innovators and thought leaders, who in this series provide everything from nuts and bolts tactics to big picture ideas. Tuten and her contributing authors truly grok that enterprise 2.0 goes far beyond large company use of social technologies and use that knowledge to create real educational tools for individuals and companies looking to embrace enterprise 2.0." (Jennifer Leggio, Social Business Blogger, ZDNet)

Product Details

  • File Size: 2360 KB
  • Print Length: 522 pages
  • Publisher: Praeger (July 1, 2010)
  • Publication Date: July 1, 2010
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004LE905M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #2,552,481 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Thank you for visiting my author page on Amazon!

The second edition of my text, Social Media Marketing (published by Sage and co-authored with Michael R. Solomon), is available for Spring 2015 classes! Visit to learn more.

I invite you to learn more about me at my website and blog,

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