Customer Reviews

Enterprise Guide to Gaining Business Value from Mobile Technologies

5 star:		(6)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Superb read, I especially like the 2 chapter Wireless Network overview and the Wirelesee Value for explaining complex issues in a straightforward manner. This book brings you up to speed on the industry, business value and corporate interest in the mobility space. A must buy!!

My objective was to gain a better understanding of the potential business value of wireless mobility. I am in Sales and new to the wireless mobility space. The technology primer chapters were pretty good with the exception of some Microsoft bias (one of the authors is a Microsoft employee). The book proceeded to go into CGE&Y's approach to gaining business value. Perhaps this book is better suited to an executive who is grappling with understanding how to quantify the value and is interested in purchasing CGE&Y's approach. I did not care for the bias.

I enjoyed this book very much. Having a technology background, I knew about this topic before I read the book but I did a learn some new things. It's also a good tool to learn how to explain mobile technologies in simple terms to non-techies and business people. Easy and quick read!!!

This book is super informative, nicely written, and easy to understand. I would recommend it highly to large enterprises interested in mobile technologies and to individuals who are interested in learning more about the burgeoning filed of mobile computing. Highly recommended!

This book is an excellent insight into Mobility and Wireless. Good for both newcomers and those inside the industry, I look forward to the next one from these authors.

I found this book to be an excellent compilation of the critical factors that are involved in entperprise mobile deployments, and how to gain the highest success from mobile projects. The treatment on the Wireless Value Web alone is worth buying the book. If you want to justify the benefits of mobility with hard ROI this is the how to book for you. The book has been structured so that non-technical readers will find valuable information in an accessible format, and highly technical readers will be satisfied with the sections written for them. All will benefit from reading this book. I have purchased several copies, to give as gifts.

This book is an excellent resource for Enterprise roadmaps and justification of a Mobile Solution. Real life examples allow you to translate soft dollar process improvements into hard dollar business impacts. Our organization, like many others was increasingly aware of the need to mobilize access to our critical applications and cut costs from our current business model.
Adams perspectives on the how and why and cost benefit helped us identify best practices in our own deployment and beat our own initial ROI calculations.

A phenomenal book that builds a strong business justification for investment in mobility-based solutions. Adam has a deep command of the subject matter, yet explains it in an easy to read manner. I recommend this book strongly for anyone trying to build a case for a mobile technology investment in his company.

What really makes this book great are all the real world case studies and examples. Kornak, Teutloff, and Welin-Berger have been able to draw on enterprise examples and scenarios that have actually been implemeted to show the business value of mobile solutions. Also, their analysis of how to derive solid business value from wireless apps is extemely valuable - they show you to approach and analyze it and measure the results afterwards. All in all a great book - and easy "on the train" reading too.