From Library Journal
-?Littleton M. Maxwell, Univ. of Richmond, Va.
Copyright 1997 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
These founders of Marketing 1:1 share their business approach here. Instead of the traditional method of offering one product for sale to many customers, the 1:1 approach focuses... Read morePublished on July 8, 2006 by Roger Peter Marec
Very educational, very detailed, have to read over and over, like a manual in order to grasp all details and implement.Published on October 1, 2005 by LudaFe
I was very pleased with the quality of writing that went into this book. It provides a wealth of information in the one-to-one personalization space; not just the Internet... Read morePublished on June 29, 2001 by George Z. Marootian
If you are going to do customer relationship management this book is for you. Whether you are in business or IT it will be valuable in any case. Read morePublished on March 26, 2001 by Konstantin Lissianski
Es un libro muy completo, ameno y lleno de anecdotas y casos prácticos que me han ayudado a entender de una manera clara y sencilla lo que significa y puede significar este... Read morePublished on September 24, 2000 by RAFAEL D PEREZ DE BLAS
I'd just like to add that at a major high tech firm (where I worked) this approach died a slow, expensive and horrible death.Published on May 25, 2000 by John
Whilst the practical examples of 1:1 marketing helped a lot, I've found too many words that could be omitted. Read morePublished on February 1, 2000 by Patricio O'Kon
Ce livre couvre tous les aspects du marketing one to one avec les contraintes organisationnellesPublished on January 14, 1999