Review
"Book is great
I want to congratulate the authors for making this book so interesting and so different from regular textbooks." --
Harry Lo"One of the best business books Ive ever read and a must read for everyone in upper and middle management" --
David Aichinger"This is a great work with many important insights into fundamental operating principles to successfully deploy manufacturing management." --
The CEO RefresherGeorge Palmatier and Colleen Crum deliver this practical business concept in a fashion that is easy to understand and digest. --
Bill Walton, Director of Marketing, FlowserveThis book masterfully explains both the fundamentals and the intricacies for properly and completely implementing sales and operations planning. --
Sam Beaird, Principal Consultant, Kirby AssociatesThis book puts sales and operations planning into context. It is a must read! --
Roger Brooks, Author of Inventory Record Accuracy
About the Author
George Palmatier and the Oliver Wight team pioneered the development and evolution of Sales and Operations Planning. Mr. Palmatier was a major contributor to the first groundbreaking book on the topic entitled Orchestrating Success. He also authored the groundbreaking best-selling book on demand management entitled The Marketing Edge.
Colleen Crum, a leading consultant with Oliver Wight, has help companies implement sales and operations planning and demand management for many years and develops teaching curriculum on these topics.