This volume describes the entrepreneurial process as practiced by women. A guide for anyone considering starting a business, this book profiles 100 of the top female entrepreneurs, including Donna Karan, Faith Popcorn and Anita Roddick. The book shows readers in how they can use non-traditional techniques to raise capital, and how to overcome the obstacles presented in all new business start-ups. The author explores a six-step process that centres on the goals of entrepreneurship: to create value by identifying a problem, creating an innovative solution, and setting-up both the right teach and system to deliver the solution. But the real story is that the women profiled have created companies whose average value is $250,000,000 - when their start-up capital was often less than $2000.00 - an inspiration to entrepreneurs of either sex.
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Editorial Reviews
From Library Journal
More women than men start new businesses. Silver has written this work for them, providing a process centering on entrepreneurship: identify a problem, innovate a solution, set up a team, and deliver the solution. She also covers raising capital, overcoming obstacles, and reaching solutions. Everyone has heard of Mary Kay Cosmetics, I Can't Believe It's Yogurt, Jazzercize, Mrs. Fields Cookies, and Lillian Vernon-just a few of the 100 successful women profiled here. Their companies have created more than 500,000 jobs, and their wealth exceeds $6 billion, but the total capital raised by these women to launch their ventures was only $30 million. The women tell of setting and reaching goals, providing insight and inspiration for those who want to take this road but aren't sure how. This is an interesting work, full of solid, helpful information; recommended for business collections.
Patty Miller, New Hampshire Technical Coll. Lib., Laconia
Copyright 1994 Reed Business Information, Inc.
Patty Miller, New Hampshire Technical Coll. Lib., Laconia
Copyright 1994 Reed Business Information, Inc.
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