Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Entertainment Education: A Communication Strategy for Social,
By D Buenting (Colorado Springs, CO United States) - See all my reviews
This review is from: Entertainment Education: A Communication Strategy for Social Change (LEA's Communication Series) (Routledge Communication Series) (Paperback)
Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. A must read for anyone wishing to use radio or television as positive forces in society.An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out in various countries which promoted safe sex, lower birth rates, and higher status of women. Other projects introduced agricultural techniques and other topics.
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