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9 of 9 people found the following review helpful:
5.0 out of 5 stars
Entertainment Education: A Communication Strategy for Social,
By D Buenting (Colorado Springs, CO United States) - See all my reviews
This review is from: Entertainment Education: A Communication Strategy for Social Change (LEA's Communication Series) (Routledge Communication Series) (Paperback)
Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. A must read for anyone wishing to use radio or television as positive forces in society.An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out in various countries which promoted safe sex, lower birth rates, and higher status of women. Other projects introduced agricultural techniques and other topics. |
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Entertainment Education: A Communication Strategy for Social Change (LEA's Communication Series) (Routledge Communication Series) by Everett M. Rogers (Paperback - July 3, 1999)
$49.95 $48.21
In Stock | |
 
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