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Entertainment-Education: A Communication Strategy for Social Change (Routledge Communication Series) 1st Edition

5 out of 5 stars 2 customer reviews
ISBN-13: 978-0805833508
ISBN-10: 0805833501
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  • Entertainment-Education: A Communication Strategy for Social Change (Routledge Communication Series)
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Product Details

  • Series: Routledge Communication Series
  • Paperback: 280 pages
  • Publisher: Routledge; 1 edition (July 3, 1999)
  • Language: English
  • ISBN-10: 0805833501
  • ISBN-13: 978-0805833508
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,394,269 in Books (See Top 100 in Books)

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Format: Paperback
Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. A must read for anyone wishing to use radio or television as positive forces in society.
An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out in various countries which promoted safe sex, lower birth rates, and higher status of women. Other projects introduced agricultural techniques and other topics.
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Format: Paperback Verified Purchase
A wonderful and practical book for anyone interested in using entertainment education as a health promotion strategy.
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