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3 of 3 people found the following review helpful:
4.0 out of 5 stars good brief intro
Bought this book because I'm starting a new job in merchandising. This is really only an introduction read. 14 topics are discussed on less than 140 pages, that's about 2 pg per topic.
If you are a student or casual reader looking for an overview of the E industry - great book. If you are a professional I have to repeat that this book is really only a brief...
Published on May 25, 2007 by Designer

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1 of 2 people found the following review helpful:
2.0 out of 5 stars Sleep Material
I kept falling asleep when I read this book. Although the author stresses that it's just a preliminary glimpse at the entertainment industry, I think he could at least make it more fun to read. I felt like I was reading a dictionary.
Published on September 4, 2006 by Meg


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3 of 3 people found the following review helpful:
4.0 out of 5 stars good brief intro, May 25, 2007
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This review is from: Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts (Paperback)
Bought this book because I'm starting a new job in merchandising. This is really only an introduction read. 14 topics are discussed on less than 140 pages, that's about 2 pg per topic.
If you are a student or casual reader looking for an overview of the E industry - great book. If you are a professional I have to repeat that this book is really only a brief overview without depth.
Still, if you're interested in the E industry, Mark Vinet gives you a good comprehensive read. * * * *
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1 of 2 people found the following review helpful:
2.0 out of 5 stars Sleep Material, September 4, 2006
This review is from: Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts (Paperback)
I kept falling asleep when I read this book. Although the author stresses that it's just a preliminary glimpse at the entertainment industry, I think he could at least make it more fun to read. I felt like I was reading a dictionary.
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1 of 4 people found the following review helpful:
5.0 out of 5 stars Inexpensive textbook., November 14, 2005
This review is from: Entertainment Industry: The Business of Music, Books, Movies, TV, Radio, Internet, Video Games, Theater, Fashion, Sports, Art, Merchandising, Copyright, Trademarks & Contracts (Paperback)
Inexpensive one-volume textbook. Perfect for senior high school, college and university level courses.
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