Customer Reviews

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

5 star:		(6)
4 star:		(0)
3 star:		(1)
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1 star:		(0)

 

 

What a handy "big picture" book of the entertainment industry this is! You can get a handle on the music biz, to movie biz, to how radio and broadcast television make money. There are behind the scenes dealings by individuals and companies, as well comprehensive coverage of how a group of muscicians end up with a CD or road tour. The book's like a mini-college course on everything that entertains us. Did you know that software games is one of the fastest growing of all entertainment revenues? I didn't. The little side stories are a hoot. The main content is invaluable to understand this vast and rich industry - from how movies hit the market to how sports products get to fans and hobbyists. The book itself is entertaining!

This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.

Well organized book focused of the key sectors of Entertainment and Media. Provides great insight into the areas of film, broadcast, cable, music and sports. With inside information about the companies and players, this is a great read. Highly recommended for the casual entertainment and media observer to the corporate lifers in this business.

I received this book along with two others (one of which is titled "Smart Globalization" and I posted a review of that book on Amazon as well). Most of the reviewers share the same perspective on this book as me, so I'll keep this review short. Take a look at my rating. This book is entertaining and not boring. There you go. Buy it. It's worth your money. Trust me, I'd tell you if a book sucked or not.

Hi, full disclosure here -- I've also written about this space in several books and reports including the National Assn of Broadcasters MULTIMEDIA 2000 -- HOLLYWOODUSA section I wrote in 1994 and scores of articles for Film & Video Magazine, BUSINESS 2.0 and ad/entertainment trade pubs including HOLLYWOOD REPORTER, digitrends.net and imediaconnection.com where I still write about emerging entertainment platforms. But onto this book. Also I don't thing I've met either of the authors Al or Patricia FYI. Al's a professor of NYU and Patricia is the exec editor of Entertanment Managament magazine which I've never seen -- I'm sure it's good. (Couldn't find a link online) Anyway -- 12 chapters covering such topics as 1) Marketing basics 2) People & players 3) Movies 4) Network TV/Syndicatio/Radio 5) Cable and Satellite & PPV 6) Publishing 7) Music 8)Sports 9) Travel & tourism 10) LBE & experiential branding. I'm writing this the week that NBC decides to advertise on Youtube.com for it's fall shows. And I look in this index and only see about 5 pages for Internet. So take that with a grain of salt...I do LOVE that they include Sports, Travel & Tourism and one of my favorites LBE (location based entertainment & what they call experiential branding). They define the 4C's of Entertainment Marketing as 1) content 2) conduit 3) consumption and 4 convergence....In the new economy many of us believe that the 4C's that matter are a) connectivity, b) community c) commerce and d) content. As one of my pals says -- if you don't put butts in the seats it doesn't matter how cool the convergence is :)) COMMERCE COMMERCE -- making money while you sleep -- either advertising or sponsorship are crucial in the new arena of entertainment marketing. This book gives a great profile of Barry Diller who I believe is one of the old economy gurus who really GOT and GETS the new economy. Eisner and Ovitz are also mentioned-- neither are players anymore and I doubt whether many people want to follow Ovitz path...Disappointed to only see 2 pages on Sponsorship when it is SOOO big -- think NASCAR -- think PIXAR's CARS -- zillions of sponsors Only two pages on merchandising -- which I have to really disagree with -- since Jurassic Park -- most of the major films have made more money with merchandise-- T shirts/licensing etc than with their content! THE INDEX IS GREAT -- the book belongs on your shelf even if it's a bit dated-- good way to see how the world changed between 2002 and 2006 -- 4 years WOW -- now ESPN is on 12 platforms -- ranging from mobile to Internet to Broadband to Satelillite, PPV etc. And of course the rise of social networking -- Myspace.com and Youtube.com are changing how marketing is done daily. Xspace is what many people here in Hollywood call Myspace's promo of X-Men --really awesome promo.

This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren't shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I'm author of "Marketing to Moviegoers" from Focal Press that covers once slice of "Marketing Revolution's" broad turf.

This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.