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The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business Hardcover – March 22, 2011
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The author’s aim is to lay out the realities of starting, buying, or owning a business and help the reader make a comprehensive assessment of the risks and rewards associated with that effort. She does a thorough job of exploring every aspect of the process and ultimately guides the reader through building a personal 'Entrepreneur Equation.'
The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.”
Barry Silverstein, ForeWord Reviews
"Carol delivers the reality check that today's entrepreneur needs to succeed."
JJ Ramberg, Host of MSNBC’s Your Business and CEO of Goodsearch.com
In a sea of feel-good yes-you-can’ books that lure people into mindlessly wasting their limited time and resources on business ideas that don't stand up, The Entrepreneur Equation stands alone as a masterly, compelling reality check that every would-be entrepreneur disregards at their peril.”
Les McKeown, author of the Wall Street Journal bestselling book Predictable Success and CEO of Predictable Success
Aspiring entrepreneurs and small business owners alike can generate the best return on their success simply by investing their time reading The Entrepreneur Equation. Written in Carol’s frank and fun style, this book gives you the key tools that you need to stack the odds of success in your favor.”
Loral Langemeier, CEO/Founder of Live Out Loud, international speaker, and bestselling author of the Millionaire Maker 3 book series and Put More Cash In Your Pocket
The Entrepreneur Equation is a best friend’s advice, risk management handbook, and an entrepreneurs’ pre-qualification checklist all rolled into one. It’s communicated in a heartfelt anecdotal style by someone who has been in the trenches’ and who truly cares about the people who aspire to be entrepreneurs.”
Paul Nizzere, Former CEO of Pelouze (Sold to Newell Rubbermaid) and CEO of Windsor Park, LLC
I wish I’d had The Entrepreneur Equation when I started my business. It would have saved a lot of time, stress, and heartache through the growth while I made a go of it alone. If you’re thinking about starting a business, already running a business that is not profitable, or you haven’t been able to take your business to the next level, this book is for you.”
Gini Dietrich, CEO of Arment Dietrich, Inc. and author of Spin Sucks
As an entrepreneur who’s built a successful company with a bit of luck and a lot of perseverance, I know how important it is for business owners to have access to advice from someone like Carol. The Entrepreneur Equation will lead you down the right path, as you ask of yourself if you should be an entrepreneur and do a true self evaluation of your potential for success.”
Percy Newsum, President of Integrity Toys
Carol Roth leverages her experience as both an entrepreneur and a strategist for businesses to provide valuable and unique insights on entrepreneurship in today’s business landscape. Whether you are an aspiring entrepreneur or even an existing business owner, The Entrepreneur Equation provides a roadmap to help you determine how and if owning your own business will help you achieve the American Dream.”
Adam Kaplan, Chief Portfolio Officer of Banyan Mezzanine
Finally! Someone asks the million-dollar questionand then answers it. It isn’t about CAN you be an entrepreneur? It is really about SHOULD you be an entrepreneur? You can spend thousands of dollars and years of your valuable life figuring it out. Or, you can read this book.”
Shama Kabani, author of The Zen of Social Media Marketing and President of the Marketing Zen Group
By reading The Entrepreneur Equation, you’ll not only think differently about what entrepreneurship means for you, but also create an opportunity to get the best, most successful return on your investment.”
Harry Schulman, Past CEO of Applica, Non Executive Chairman of New Vitality and Director of Amoena, Hancock Fabrics, and Backyard Leisure
The book perfectly mirrors [Roth’s] no-holds-barred style and conveys her genuine empathy and desire to see every entrepreneur succeed.”
Laura Provenzale, Head of Consumer & Retail Investment Banking Group, Raymond James
In an era where ideas are heralded as the be-all-end all of business, the importance lies in execution. Carol gives readers a roadmap to transform their dreams into viable businesses, allowing both aspiring entrepreneurs and small business owners the BEST chance to build successful, profitable businesses.”
Cameron Herold, Former COO of 1-800-GOT-JUNK? and CEO of BackPocketCOO.com
Carol delivers innovative, rock-solid thinking that has the power to fix what is broken in business. The Entrepreneur Equation is a fresh new approach to what entrepreneurship really means today.”
Liz Strauss, Business Strategist and online real-ebrity” of LizStrauss.com and Successful-Blog.com
In The Entrepreneur Equation, Carol will help you confront what it really takes to be an entrepreneur and run a business for success (because there are no guarantees).”
Martin Chimes, serial entrepreneur, Former CEO of Corporate Express Australia, and Chairman of Unistraw International LTD
About the Author
Roth is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Her Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.
Roth holds a B.S. from the Wharton School of Business at the University of Pennsylvania, where she graduated Magna Cum Laude. She resides in the Chicagoland area with her husband Kurt, who is also an investment banker (and her former business partner). They have no children, pets or plants and are avid sports fans (particularly of NFL football). Roth is also a recovering toy collector, recently trading in a portion of her collection for a more sophisticated toy (a "Simpsons" pinball machine).
Top Customer Reviews
Sometimes it's easy to say "Go" or "just start" or "just do it"... I've repeatedly found myself saying this to others.
Want to start that new shop on Etsy? "Just go." Want to open that Hot Dog Restaurant? "Do it..."
But... Carol's made me realize an important caveat still exists..one that's easy to forget.
The one about "oh yeah, it's hard work to start a business and actually succeed." I found the book to greatly reminded me of Michael Gerber's E-Myth. You know the book? The one that makes you consider all these things you don't really want to consider because they easily unmask some telling truths about your plan.
Carol helps us answer the tough questions early before it's too late. Carol takes you on a bit of a journey. It's a bit of an adventure book, almost like a board game. "Move forward if and only if you've done this."
Let me explain, the book works like this..
First few chapters.
1) Here are the myths about starting, running, owning a business. Are you starting for these reasons or for that reason?
2) Are you this type of person? Do you possess these qualities?
OK Good. Once you've answered these questions NOW it's time to move on to the next chapter.
3) Now let's look at your idea. Let's do some risk assessment. Let's consider the idea and fit for you and your personality. Does your idea have legs? Let's look at your business plan. How about financing? etc etc...
OK good, have you done that? Now let's move on.
Carol's funny and witty and the book delivers a lot of spunk.
So why 4 stars?Read more ›
It's a shame that most businesses don't succeed while the entrepeneur invests the time and money. The Entrepeneur Equation helps the individual speed up the process of finding their business model, timing and supports to make their business a success. My take-away feeling is that more people can make their own business work as long as they find the situation matching their personality and needs.
She has faced many of these realities herself, during her career as an investment banker, deal maker, and business strategist. By her own admission, she's always had this "Lucy Van Pelt" (the character in the Peanuts comic strip) thing going on, putting up her own version of the "Doctor is In" sign, telling it like it is to all who frequently ask her for advice.
I have been one of those people myself, because I'm about to make the big jump into my own business (with a partner, Liz Strauss), and Carol knows a thing or two about that.
There is SO much to think about when starting a business, and I needed a few doses of reality as I slogged forward. Carol has been extremely helpful, and now I feel a lot better about what I'm doing, and, on top of that, I have a great new friend, because she also happens to be a good and caring person to boot.
So it was with great interest that I recently read her latest book, "The Entrepreneur Equation". The book is a wonderful distillation of all that advice she has given over the years, well sequenced and organized. It really is essential reading for any would-be entrepreneur, because it really "lays it all out there" - all the hurdles and "screens" that one has to jump and pass through to conceive, plan, fund, staff, model, manage and execute (just to name a few) a new business.
The crux: Just because you think you CAN be an entrepreneur, that doesn't mean you SHOULD be one, until you answer all the right questions.Read more ›
Most Recent Customer Reviews
Looking for an inspiring, motivational book on how to follow your dreams and start a business? This isn't it. I would refer to it as "a brutally honest reality check. Read morePublished 3 months ago by HappyPsalm
5/5 stars for the sexy cover! ;-) Less 1 star for not giving me enough encouragement to start a new business! Read morePublished 4 months ago by Sexy Bachelor
Speaking as someone who has been in business for myself for 12 years, I can confirm that all of the pragmatic realities that are laid out in this book are absolutely true. Read morePublished 8 months ago by S. Wallace
As a woman entrepreneur working in Silicon Valley, it is evident that Carol has very little experience of the actual process of technology entrepreneurship. Read morePublished 14 months ago by Marnie Dunsmore
As counselors, we come upon so many people smitten with the idea of starting a business. After all, the very idea of doing so has tremendous allure, enough to ask oneself, “Could... Read morePublished 19 months ago by Daniel L. Berek
Synchronicity...Was THINKING of opening my own business. Was at the library doing homework when I just happened to glance at this book on the shelf in front of me. Read morePublished on April 7, 2014 by Rasputin
I borrowed this eBook version from the WI library system to read on entrepreneurship and whether or not this is another goal for me. Read morePublished on April 2, 2014 by Dream 4 More Book Reviews
A bit too pessimistic for my liking;I am not affected by it, as I already have an operating business. Read morePublished on October 19, 2013 by Tamza K