From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products (Paperback)

by Stephanie Chandler (Author)
Key Phrases: stephanie chandler, market your materials, publish your material, Joan Stewart, Book Lovers Bookstore, Kick Start Your Success (more...)

Editorial Reviews

Product Description
Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.

From the Back Cover
Become an infopreneur—and be your own boss!

From Entrepreneur to Infopreneur shows you how to make the jump to infopreneur so that you can cash in on the exploding new online information market. This one-of-a-kind guide to infopreneurship provides the tips and tactics you need to succeed and walks you through the steps to start earning money almost immediately, including:

• Becoming an expert in your chosen field
• Developing valuable information products at little cost to you
• Building your e-commerce Web site
• Marketing your information products to customers
• Building a healthy, consistent cash flow

Each chapter concludes with a profile of a successful infopreneur, including Joe Vitale, Dan Poynter, Dottie Walters, Tom Antion, and more.

"Chandler knows how to take action and make ideas a reality! The practical steps and outstanding resources she shares will enhance anyone's business and their lives. Whether you are investigating the possibilities or are ready to create new income generating opportunities, From Entrepreneur to Infopreneur provides a practical road map to creating products that will enable you to succeed with ease."
—Romanus Wolter, "The Kick Start Guy," www.KickStartGuy.com, author of Kick Start Your Success

"Chandler covers all the bases. She asks all the right questions then supplies all the right answers in her astonishingly comprehensive and very timely book. It's loaded with valuable life-changing information—and it's fun to read, too."
—Jay Conrad Levinson, the "Father of Guerrilla Marketing"

bestselling author of the Guerilla Marketing series of books, www.gmarketing.com

"From Entrepreneur to Infopreneur inspires and educates us, in an attention-grabbing, all-inclusive format, to take our information and prosper from it not only personally, but also professionally and financially as 'infopreneurs.'"
—Stacy Henderson, Editor in Chief of Home Business® Magazine

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Product Details

• Paperback: 240 pages
• Publisher: Wiley; 1 edition (November 28, 2006)
• Language: English
• ISBN-10: 0470050861
• ISBN-13: 978-0470050866
• Product Dimensions: 8.8 x 5.9 x 0.8 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars See all reviews (42 customer reviews)
• Amazon.com Sales Rank: #39,348 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

44 of 46 people found the following review helpful:

2.0 out of 5 stars Focuses on Traditional Publishing, April 23, 2007

By	Jeff Horsager "Info Junkie" (Seattle, WA USA) - See all my reviews (REAL NAME)

When I bought this book on Amazon I was hoping to get some tips and resources for the burgeoning world of online content -- eBooks, reports, newsletters, etc. In that regard, this book was a disappointment. 90% of the content relates to authors who are publishing for print. If you are getting a book traditionally published or self-published, you may benefit. If your focus is online content, I would keep looking.

I feel like the title misrepresents the content. "Getting your book published" or "publishing and marketing your book" are more apt. If I didn't feel a little duped by the promise of content, I would probably up my rating to 3 stars. Only chapter 6 and maybe part of chapter 7 (less than 20 pages) focus on anything other than the traditional publishing model.

27 of 27 people found the following review helpful:

4.0 out of 5 stars A good book on how to promote yourself as a consultant and create passive income streams from information products., December 5, 2006

By	Jeff Lippincott "www.Jlippin.com" (Princeton, NJ USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

I've read most of Alan Weiss' books on how to be a successful consultant, and the instant book seemed to me to be pretty much a rehash of Dr. Weiss' books. It had a little of Dottie Walter's book (Speak and Grow Rich) mixed in there, as well as a bunch of content similar to that found in M.J. Rose's book (How to Promote and Publish Online). The book did not seem to me to be about "infopreneurship" per se as the title suggests. It certainly covered the subject, but it covered more in my opinion.

Before I purchased this book the other day my idea of an infopreneur was that of a digital publisher that sold information products online. My understanding of the term seems to be consistent with an entry for "infopreneur" at Wikipedia Online: "An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet." Since an infopreneur is an entrepreneur it seemed odd to me that the title of the book was worded the way that it was.

I had problems with the title to Chapter 8 in the book (Your Web Site: Build it and They Will Come). Just about everybody knows that merely building a Web site does not generate visitors or, more importantly, paying customers or clients.

My favorite chapters were the ones that seemed to focus on infopreneurship:

1. Information Product Opportunities (a list of the available information product options)
6. Digital Books and Special Reports
7. Other Information Products
9. Online Marketing Techniques
10. Offline Marketing Techniques

I would have liked the book better if Chapter 4 (How to Get Published Traditionally) had been omitted and Chapter 11 (Buzz Marketing) had been merged into chapters 9 (Online Marketing) and 10 (Offline Marketing). And as a CPA, attorney, and small business expert, I had problems with Chapter 5 (Self Publishing Demystified). The process of self publishing can be as simple as writing an article using Microsoft Word, printing it as a PDF File, and selling the PDF file. Of course, it can be more involved than that, but it need not be. And the presentation of Choice of Legal Entity for a small business here was not completely accurate. And for someone who toots their horn as a "Small Business Expert" I expected more helpful and accurate information from this author on this subject.

I noticed the Table of Contents for this book was not listed as part of Amazon's promo offerings. However, you can visit the author's Web site and she has generously posted the TOC or outline for the book. This author really does try to be helpful in the books she writes.

What I got from this book is the message that writing is important and profitable for an entrepreneur. Writing will set an entrepreneur apart as an expert. And what she writes can be sold to create passive income streams. And an entrepreneur can use her status as an expert to command consulting fees and public speaking fees (more revenue). This is what the author has done personally, and this is what she has written about in this book. 4 stars!

38 of 40 people found the following review helpful:

2.0 out of 5 stars Overall Disappointing, September 25, 2007

By	D. Hayman "Affiliate Marketer" (New York, USA) - See all my reviews (REAL NAME)

Based on the other Amazon reviews, I purchased this book. After reading it, and being thoroughly disappointed, I realized, on second glance, that most of the reviews here are from other authors, who seemed to give it the thumbs up.

I expected this book to tackle more issues with regard to eBooks, in terms of generation and advertising, and the information contained in this book on this subject was scant, to say the least. Most of the book addresses methods for promoting printed books, which is misleading (in my eyes) and conflicts with the words "eBook" and "Information Products", which appear on the front cover. Many of the ideas presented for advertising - TV, radio, seminars, etc., are well outside the bounds of the average author. Lots of regurgitated concepts that we've seen hundreds of times before in other books.

There are basically only 1 or 2 small chapters that are relevant to eBooks, and there are major omissions in that regard - no description of ClickBank (the pre-eminent leader in eBook distribution) other than a quick reference, and only a one page discussion of PPC advertising, which has to be addressed more thoroughly in this type of book.

I did find a couple of useful tidbits and website references, but it certainly didn't justify the price of the book.