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“There is no better person to write a book on positioning. In this new series, Sramana Mitra lays out the requirements for positioning and uses real world people and companies to illustrate her points. She is a no nonsense leader in our industry that must be listened to.”
– Mark B. Hoffman, Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne
“Sramana, in her book Positioning: How To Test, Validate, And Bring Your Ideas To Market, provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas. It’s a great reference.”
– Gus Tai, General Partner, Trinity Ventures
In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined “go to market” strategy.
Clarity, Mitra confirms, is the ultimate tool in building a successful business. But such clarity cannot be purchased or assumed – it requires asking the right questions. Mitra showcases case study after case study of successful entrepreneurs who have answered these questions, analyzed their markets, and defined their value propositions through differentiation, competitive analysis, market sizing, and, among other core elements of a compelling strategic marketing plan, segmentation. The process she takes her readers through is akin to the grilling venture capitalists typically put entrepreneurs through. A grueling test to any business idea, Mitra’s book stimulates a due diligence exercise, which no matter if you are bootstrapping or raising venture capital, you must put yourself through to avoid wasting precious years and scarce resources.
Online Roundtables for Entrepreneurs:
Sramana Mitra offers a series of free online roundtables to mentor and help entrepreneurs further develop their business ideas. In these roundtables, she also addresses financing strategy for each business.
During each 60-minute online session, entrepreneurs are invited to pitch Sramana their ideas in a three-minute presentation. She reviews the material in real time and provides feedback on each pitch, as well as addresses specific questions from the entrepreneur. Afterward, she takes questions from other participants. Each session is open to 1,000 people but only the first five to sign up have the opportunity to pitch Sramana and discuss their business in an interactive mode.
You can find more information about these webinars, recordings of past roundtables and registration links to upcoming sessions on the Roundtables page of her blog, "Sramana Mitra On Strategy" .
"Many start-up companies dissipate precious energy and capital without ever reaching a point of clear market traction. Too often, their failure stems from their inability to operationalize their vision into a compelling value proposition targeted at clearly defined customer segments. Sramana Mitra's book Positioning: How To Test, Validate, And Bring Your Idea To Market combines personalized vignettes of passionate entrepreneurs who, through trial, errors and sheer determination, have managed to integrate this important lesson across the defining dimensions of the emerging Web 3.0 environment. Aspiring entrepreneurs and experienced venture capitalists alike will benefit from this compilation of focused interviews and will want to test their own enterprises against the scrutiny of Sramana's probing questions."
- Eric Benhamou, Chairman 3Com; former CEO, 3Com & Palm; CEO, Benhamou Global Ventures
"At the beginning of 2009, I found myself without a VP of Marketing in a young start-up company and a new product coming out of the door that would radically change the positioning of the company. I had been introduced to Sramana by a VC who said, "you have to meet this great lady just to know her." I contacted her to help me redo the positioning of the company. She did an excellent job in a short period of time using her crisp methodology that has now positioned the company for success. There is no better person to write a book on positioning. In this new series, she lays out the requirements for positioning and uses real world people and companies to illustrate her points. She is a no nonsense leader in our industry that must be listened to."
- Mark B. Hoffman, Chairman and CEO, Enquisite; Founder CEO, Sybase; CEO, CommerceOne
"Too many entrepreneurs allow their passion to drive them to take action rather than to distill their wisdom. This leads many to jump right into building out generic business functions and pursuing generic strategies. What I've seen over the years is that the most successful entrepreneurs are the ones that pause to deeply understand what market potential they exactly want to unleash. They then set out and test and evolve. Sramana, in her book Positioning: How To Test, Validate, And Bring Your Ideas To Market, provides the critical case studies that highlight how entrepreneurs should continually self-evaluate and refine their ideas. It's a great reference."
- Gus Tai, General Partner, Trinity Ventures
Entrepreneurs should visit her business blog, Sramana Mitra on Strategy, instead. The blog provides timely content and more resources than can be found in this book. Read morePublished on September 25, 2010 by Jared Castle
I ordered this book through the Amazon Vine program. I had not read the previous two volumes in the series, so I was coming into the series in "the middle. Read morePublished on September 5, 2010 by M. Donnelly
This is the first book I've read by the author, and it's not bad - but neither is it great. Basically, it's a series of case studies and interviews with various entrepreneurs,... Read morePublished on August 25, 2010 by Analog Cocktail
Unlike the book, the title of this review describes what the review is about. The interviews are fascinating, but you will absolutely not learn what the book title promises. Read morePublished on July 12, 2010 by Dave Millman
As a first time entrepreneur I was anticipating a book that would walk through some guides on how to "test, validate and bring your idea to market. Read morePublished on January 18, 2010 by S. Montgomery
I wrote this review in January 2010... when I was just Sramana's fan. In full disclosure, I am now working for the 1M/1M Initiative and 1M/1M Premium Program that Sramana launched... Read morePublished on January 1, 2010 by Irina Patterson
I've enjoyed volumes 1 and 2 of Sramana Mitra's Entrepreneur Journeys series. Learning what works and doesn't work from people who have been in the trenches is an excellent way to... Read morePublished on November 9, 2009 by Thomas Duff
I am writing this review from the view of a person with seat-of-the-pants marketing knowledge, a person starting a one-person business without a formal marketing background. Read morePublished on November 1, 2009 by Amazon Customer
This fast-paced book represents volume 3 in Entrepreneur Journeys, a series of monographs in which entrepreneurs are interviewed by the author to discover new ways to make high... Read morePublished on October 27, 2009 by Kevin J. Clancy