This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
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This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
From the Back Cover
From Entrepreneur Magazine, everything you need to know to run a successful seminar business Seminars are big business-not only for those in front of the audience, but for those behind the scenes as well. Organizing and promoting seminars is a highly lucrative practice that brings in more than $100 million per year. If you're considering entering this profitable arena, you'll need the thorough, practical advice and guidance you'll find in this comprehensive and accessible new guide. Written by the experts, Organizing and Promoting Seminars is a complete A-to-Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here's where you'll learn how to:
* Identify marketable seminar topics
* Find and recruit qualified speakers
* Select appropriate locations
* Calculate start-up costs and manage expenses, fees, and taxes
* Work with temporary seminar employees, office and on-site personnel
* Advertise and promote your seminars through print media, direct mail, and the Internet
* Handle licenses, permits, insurance, and other legal considerations
Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Successful Advertising for Small Businesses Special Offers! Free issue of Entrepreneur Magazine 50% Discount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membership See details and coupons in back of book.
* Identify marketable seminar topics
* Find and recruit qualified speakers
* Select appropriate locations
* Calculate start-up costs and manage expenses, fees, and taxes
* Work with temporary seminar employees, office and on-site personnel
* Advertise and promote your seminars through print media, direct mail, and the Internet
* Handle licenses, permits, insurance, and other legal considerations
Also available from the Entrepreneur Magazine library: The Entrepreneur Magazine Small Business Advisor The Entrepreneur Magazine Small Business Answer Book Making Money with Your Personal Computer Small Business Legal Guide Starting an Import/Export Business Successful Advertising for Small Businesses Special Offers! Free issue of Entrepreneur Magazine 50% Discount on Entrepreneur Magazine subscription 1/2 price admission to any Entrepreneur Magazine Small Business Expo Discount on American Entrepreneurs Association membership See details and coupons in back of book.
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26 of 26 people found the following review helpful:
3.0 out of 5 stars
It is all in the name!,
By A Customer
This review is from: Entrepreneur Magazine: Organizing and Promoting Seminars (Paperback)
This book only focuses on organizing and promoting seminars. It does not give much information about how to actually conduct a seminar. If you or someone you know is skilled in conducting seminars, then this book will help turn that skill into profit. But if you want to know how to conduct a seminar, buy a different book.
3.0 out of 5 stars
Reference Only,
By Sharon Myers (Huntsville, AL United States) - See all my reviews
This review is from: Entrepreneur Magazine: Organizing and Promoting Seminars (Paperback)
Reading this book is like reading any encyclopedia! It's browsable at most and is a good reference tool. That's all.
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Inside This Book
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First Sentence:
You can offer seminars on virtually any topic imaginable, but, for your seminar to succeed, you must market it properly. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
seminar promotion business, seminar promoters, seminar operations, seminar costs, investment turnover, seminar sites, seminar industry, cumulative cash flow, seminar business, average collection period Key Phrases - Capitalized Phrases (CAPs): (learn more)
Small Business Development Center, New York, Social Security, Priority Management, Small Business Administration, United States, John Wiley, Tax Reform Act, Yellow Pages, Bill Hill, District of Columbia, Entrepreneur Magazine Group, Eve Cappello, Laura Lodato, Michael Podolinsky, Postal Service, America Online, Avenue of the Americas, Bureau of Labor Statistics, Englewood Cliffs, Internal Revenue Code, Internal Revenue Service, Little Rock, Michael Frank, Park Ave New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
You can offer seminars on virtually any topic imaginable, but, for your seminar to succeed, you must market it properly. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
seminar promotion business, seminar promoters, seminar operations, seminar costs, investment turnover, seminar sites, seminar industry, cumulative cash flow, seminar business, average collection period Key Phrases - Capitalized Phrases (CAPs): (learn more)
Small Business Development Center, New York, Social Security, Priority Management, Small Business Administration, United States, John Wiley, Tax Reform Act, Yellow Pages, Bill Hill, District of Columbia, Entrepreneur Magazine Group, Eve Cappello, Laura Lodato, Michael Podolinsky, Postal Service, America Online, Avenue of the Americas, Bureau of Labor Statistics, Englewood Cliffs, Internal Revenue Code, Internal Revenue Service, Little Rock, Michael Frank, Park Ave New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 41
books:
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8
books
cite this book:
See all 8 books citing this book
- Small Business: Production/Operations Management (Small Business Series) by Terry Hill on page 224, and page 228
- Student Learning Guide for Small Business Management by Justin G. Longenecker on page 219, and Back Matter
- Strategy in Advertising: Matching Media and Messages to Markets and Motivation by Leo Bogart on page 225
- How to Advertise: A Handbook for Small Business by Sandra L. Dean on page 224
- Advertising and Public Relations for a Small Business by Diane Bellavance on page 224
See all 41 books this book cites
- Entrepreneur Magazine: Guide to Professional Services by Leonard Bisk in Front Matter
- Entrepreneur Magazine: Bringing Your Product to Market by Don Debelak in Front Matter
- The Entrepreneur Magazine Small Business Advisor (Entrepreneur Magazine Series) by Entrepreneur Magazine in Front Matter
- Entrepreneur Magazine: Human Resources for Small Businesses by William Sullivan in Front Matter
- Entrepreneur Magazine: Small Business Legal Guide by Barbara C. S. Shea in Front Matter
See all 8 books citing this book
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