Entrepreneur Magazine: Successful Advertising for Small Businesses [Paperback]

Conrad Berke (Author)

Book Description

Series: Entrepreneur Magazine | Publication Date: August 23, 1996

How to plan, write, design, and profit from your own advertising!

There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to:
* Plan for a 25% sales jump and a 33% leap in profits
* Write powerful headlines and effective advertising copy that move people to action
* Identify and target consumers who are most likely to buy your goods or services
* Become a smart media buyer
* Turn a $1,000 outlay into $15,000 worth of advertising


ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising.

Also available from the Entrepreneur Magazine library:
* The Entrepreneur Magazine Small Business Advisor
* The Entrepreneur Magazine Guide to Integrated Marketing
* Making Money with Your Personal Computer
* The Entrepreneur Magazine Small Business Answer Book
* Small Business Legal Guide
* Starting a Home-Based Business
* Starting an Import/Export Business

Editorial Reviews

From the Publisher

A complete step-by-step guide to planning, writing, designing and producing great advertising. This book is packed with dozens of real-life examples of successful ads along with detailed explanations of why they work. Entrepreneurs and small business owners/managers will learn how to: target their markets and select the right publications in which to advertise; write strong headlines, compelling captions and effective ad copy; design, size, layout and handle the production of ads.

From the Back Cover

How to plan, write, design, and profit from your own advertising!

There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to:

• Plan for a 25% sales jump and a 33% leap in profits
• Write powerful headlines and effective advertising copy that move people to action
• Identify and target consumers who are most likely to buy your goods or services
• Become a smart media buyer
• Turn a $1,000 outlay into $15,000 worth of advertising

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising.

Also available from the Entrepreneur Magazine library:

• The Entrepreneur Magazine Small Business Advisor
• The Entrepreneur Magazine Guide to Integrated Marketing
• Making Money with Your Personal Computer
• The Entrepreneur Magazine Small Business Answer Book
• Small Business Legal Guide
• Starting a Home-Based Business
• Starting an Import/Export Business

See all Editorial Reviews

Product Details

• Paperback: 199 pages
• Publisher: Wiley; 1 edition (August 23, 1996)
• Language: English
• ISBN-10: 047114083X
• ISBN-13: 978-0471140832
• Product Dimensions: 9.2 x 6.1 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,585,376 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Very helpful, easy to read, useful and practical ideas., July 17, 1998

By A Customer

This review is from: Entrepreneur Magazine: Successful Advertising for Small Businesses (Hardcover)

Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice. Berke shows how to put it all together for beginners and pros.

0 of 1 people found the following review helpful:

2.0 out of 5 stars When was this written?, December 28, 2004

By 

N.W. (Sacramento) - See all my reviews

This review is from: Entrepreneur Magazine: Successful Advertising for Small Businesses (Paperback)

I was fortunate enough to find this book in a public library. If I'd spent the full $19.95 cover price on it, I would have been disappointed.

It took about an hour and a half to read the book from cover to cover, skimming over the overly redundant parts. Throughout this time, I kept referring to the front of the book to re-verify what the copyright date was. 1996? Seems more like 1976. The author focuses almost entirely on retail merchandise stores advertising in the newspaper, and all of the examples shown in the book look like they are from the 1970's.

Certainly not the best reference source. I rate it as two stars rather than one because if you are truly starting out and know absolutely nothing about advertising, it can be a starting point for you. Aside from some very minor grammar and spelling errors in the book, the author's style of writing is interesting and easy to read.

If you can find it at your local library, find it cheap at a garage sale, or borrow it from a friend, it won't hurt you to give it a look, but don't pay full price for it, you'll regret it.

The front of the book lists 11 publications in the "Entrepreneur Magazine small business series" of books. I have not tried any of those other books, but the poor content of this book makes me less inclined to do so.