Customer Reviews

Entrepreneur Magazine: Successful Advertising for Small Businesses

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

Berke writes from practical experience. He takes out all the glib and cute remarks you often find in advertising books. Eliminates most hard to understand jargon too. Effective advertising takes practical skill and lots of practice. Berke shows how to put it all together for beginners and pros.

I was fortunate enough to find this book in a public library. If I'd spent the full $19.95 cover price on it, I would have been disappointed.

It took about an hour and a half to read the book from cover to cover, skimming over the overly redundant parts. Throughout this time, I kept referring to the front of the book to re-verify what the copyright date was. 1996? Seems more like 1976. The author focuses almost entirely on retail merchandise stores advertising in the newspaper, and all of the examples shown in the book look like they are from the 1970's.

Certainly not the best reference source. I rate it as two stars rather than one because if you are truly starting out and know absolutely nothing about advertising, it can be a starting point for you. Aside from some very minor grammar and spelling errors in the book, the author's style of writing is interesting and easy to read.

If you can find it at your local library, find it cheap at a garage sale, or borrow it from a friend, it won't hurt you to give it a look, but don't pay full price for it, you'll regret it.

The front of the book lists 11 publications in the "Entrepreneur Magazine small business series" of books. I have not tried any of those other books, but the poor content of this book makes me less inclined to do so.