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The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services.
In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.
From the Back Cover
Your One-Stop Guide to Becoming a Marketing Genius!
The Ultimate Small Business Marketing Guide is packed with 1,500 great marketing tricks guaranteed to boost your sales revenues, profits and customer loyalty. It's the most authoritative and comprehensive marketing book you can buy, filled with marketing tricks and secrets that top business and sales professionals use daily to devour competitors, close more sales, win new customers and keep them coming back.
No marketing stone is left unturned in this meaty volume. The essentials are covered in chapters on research, planning, competition, customer service, advertising, direct marketing, public relations, networking, prospecting, closing, creative selling, Web sites, trade shows and many other topics.
- Hundreds of Internet resources that provide even more marketing ideas
- Handy checklists and sample forms to use in your business
- Icons for each marketing idea keyed to financial, legal, and other aspects of implementing the idea
Use the Ultimate Small Business Marketing Guide to propel your business light years ahead of your competitors, and boost your revenues through the roof!
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