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Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof Paperback – December 1, 2003

4.3 out of 5 stars 22 customer reviews

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Editorial Reviews

From the Back Cover

Your One-Stop Guide to Becoming a Marketing Genius!

The Ultimate Small Business Marketing Guide is packed with 1,500 great marketing tricks guaranteed to boost your sales revenues, profits and customer loyalty. It's the most authoritative and comprehensive marketing book you can buy, filled with marketing tricks and secrets that top business and sales professionals use daily to devour competitors, close more sales, win new customers and keep them coming back.

No marketing stone is left unturned in this meaty volume. The essentials are covered in chapters on research, planning, competition, customer service, advertising, direct marketing, public relations, networking, prospecting, closing, creative selling, Web sites, trade shows and many other topics.

  • Hundreds of Internet resources that provide even more marketing ideas
  • Handy checklists and sample forms to use in your business
  • Icons for each marketing idea keyed to financial, legal, and other aspects of implementing the idea

Use the Ultimate Small Business Marketing Guide to propel your business light years ahead of your competitors, and boost your revenues through the roof!

About the Author

James Stephenson has fifteen years of small-business, marketing and sales experience, is author of Entrepreneur's Ultimate Start-Up Directory and operates Stephenson & Stephenson, a consulting firm providing small-business owners with creative, results-based marketing solutions.

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Product Details

  • Series: Ultimate Small Business Marketing Guide
  • Paperback: 475 pages
  • Publisher: Entrepreneur Press; 1 edition (December 1, 2003)
  • Language: English
  • ISBN-10: 1932156100
  • ISBN-13: 978-1932156102
  • Product Dimensions: 8.4 x 1 x 10.8 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #898,877 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Paperback
Business and sales people working with tight marketing budgets like me will find this book very useful because about half of the marketing ideas are very smart, but inexpensive. I have used some ideas about cross-promotion from the book, and within days it helped me land a few thousand dollars worth of new sales, an amazing return on investment!!! For the most part the marketing suggestions are very simple and belong in the "why didn't I think of that file," but there are some that are more advanced and likely better suited to fortune 500 marketers with monster advertising budgets. Chapters cover marketing ideas for sales, advertising, public relations, retailing, marketing planning, websites and e-commerce, trade shows, competition, and customer service ideas. The author has even created a symbol guide which indicates things such as the approximate cost to implement the marketing idea, and if the idea is a do-it-yourself job, or if you should call in professional help. The book also contains many additional sources of marketing information, ideas, associations, and services. My only complaint is that there is so much information in the book that it is a bit overwhelming if you try to take in too much at one time. This book is my new marketing library.
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Format: Paperback
I have operated a successful business for twenty years and have purchased a countless number of books on sales and marketing topics and must admit that this is the first time that I have ever been compelled to comment on a book. This is HANDS DOWN THE BEST MARKETING BOOK AVAILABLE, PERIOD! If you are looking for fast, easy, and inexpensive ways to sell more then I highly recommend that you get this book.
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Format: Paperback
If you are looking for clear and concise marketing information and ideas that will have a positive impact on bottom line business profits or sales commissions, this is the book for you. Having purchased and read The Ultimate Start Up Directory, and The Ultimate Homebased Business Handbook, I have become a big fan of the author, because his business and marketing ideas are always right on the money.
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Format: Paperback
I have increased revenues at my bridal salon 20% since I bought this book last spring and applied a few of the really simple marketing tips. I gained valuable ideas on how to improve my business and sales without having to break the bank in the process. If you want to sell more, quickly and easily, I highly recommend you buy this book.
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Format: Paperback
I originally checked out a copy of this book from my local library. However after reading it cover to cover, I wanted to purchase my own copy. The author comes up with some really good and practical marketing ideas. I used some of the ideas in the book to come up with a couple of marketing pieces for the local non-profit organization that I am currently volunteering with. The book does a good job of telling the reader what to do, but it falls a little short in telling how to do it. Overall, it is a good book to have in my business library.
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Format: Paperback Verified Purchase
I found the book contained a great many ideas. Not all of them were useful for the service I was marketing, but enough of them were to make the price of the book acceptable. Some ideas (such as carrying your business cards with you and leaving them with everyone you come into contact with-even when paying bills at restaurants) seemed simple but were very effective in practice. I am new to marketing and I found that from the simple to the more complex means of putting your service out there this book is useful and allows the user to accelerate his or her marketing.
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Format: Paperback Verified Purchase
This book is not a cover-to-cover book about marketing theory, but rather a large series of examples that cover many marketing categories and topics. While I can't say I use a lot of these ideas everyday, many are good and for me, the best benefit is reading a wide variety of ideas in general. Marketing is more creativity than science in my opinion (once you identify a real market with some measure of certainty), so reading such a varied collection gets my mind thinking in new directions. That alone made the book worth it for my money. YMMV.
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Format: Paperback
Very comprehensive from a topic standpoint! May not completely discuss a topic, but it covers them all. It also provides a tremendous amount of great ideas, which was what I purchased the book for.
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