From the Inside Flap
With the first edition of The Entrepreneur and Small Business Problem Solver, author Bill Cohen saved small business owners everywhere thousands of dollars and countless hours of aggravation. Covering everything from getting a start-up loan to introduring a new product, the first edition showed you how to get through the all-too-common problems that arise in every small business, without having to pay for costly outside help. Now, in this Second Edition, updated and expanded for the 1990s, Dr. Cohen addresses the business issues and pushes the hot buttons that people are talking about today, like
- Financial problem solving. Discover how the new tax laws affect your business, what the best sources of capital are, a checklist for profit watching, and the latest credit and collection procedures
- Marketing problem solvingincluding how marketing research can make you money, how to measure and improve sales performance, and how to make money with trade shows
- Management problem solvingincluding recruiting employees, developing a compensation package, patenting your original ideas, avoiding getting ripped off, and using the computer to make your business efficient
And, of course, you still get all the essential, down-to-earth advice contained in the First Edition, such as how to structure your business for maximum tax advantage, how to develop a sound business plan, how to buy an established business, the types of insurance you really need (and how to buy them), how to price your products for maximum sales and profits, how to promote and advertise a new business, how to minimize or eliminate bad checks, theft, and embezzlement
and much, much more. Whether youre starting a business or already running one, whether youre a seasoned pro or a novice entrepreneur, The Entrepreneur and Small Business Problem Solver, Second Edition is the source to turn to for sound, practical business guidance.
--This text refers to an out of print or unavailable edition of this title.
About the Author
WILLIAM A. COHEN is Professor of Marketing, former Department Chairman, and Director of the Small Business Institute at California State University, Los Angeles. He has held various positions in industry, from marketing manager for a $3 billion firm through company president and operator of his own small business. His 19 business books have been translated into seven languages. Among these are Building a Mail Order Business: A Complete Manual for Success (Wiley), Developing a Winning Marketing Plan (Wiley), and Making It Big as a Consultant. He is on several boards of directors, and his biography is in numerous directories, including Whos Who in America. Dr. Cohen has a BS from the United States Military Academy, an MBA from the University of Chicago, and an MA and a PhD in management from Claremont Graduate School.