Entrepreneurial DNA and over one million other books are available for Amazon Kindle. Learn more
Buy New
$17.78
Qty:1
  • List Price: $27.00
  • Save: $9.22 (34%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Trade in your item
Get a $2.00
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths Hardcover – April 11, 2011


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$17.78
$13.30 $7.23

Frequently Bought Together

Entrepreneurial DNA:  The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths + Just Start: Take Action, Embrace Uncertainty, Create the Future
Price for both: $37.82

Buy the selected items together

NO_CONTENT_IN_FEATURE

McGraw-Hill Business Resources
McGraw-Hill Business Resources
Explore these featured business and money resources. Learn more.

Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (April 11, 2011)
  • Language: English
  • ISBN-10: 0071754512
  • ISBN-13: 978-0071754514
  • Product Dimensions: 9.3 x 6.3 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #120,386 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Joe Abraham  
A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies during his career in industries ranging from IT and health care to lead generation and motorsports. He is founder of BOSI Inc. a b-2-b technology platform. He is an advisor to several entrepreneurship centers and university incubators around the country and a featured expert to the media on topics related to small business and entrepreneurship.

More About the Author

A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies in industries ranging from IT and consumer goods to lead generation and motorsports. He is author of the book Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to Your Unique Strengths (McGraw Hill 2011). In addition to being a tech CEO (of bosiDNA.com), he is advisor to several entrepreneurship centers around the world. He has been featured on FoxNews, CBS, NBC, CNN, ABC, WGN and numerous nationally syndicated radio shows on topics related to entrepreneurship and small business growth.

Customer Reviews

4.8 out of 5 stars
5 star
18
4 star
1
3 star
1
2 star
0
1 star
0
See all 20 customer reviews
I can't begin to tell you how GOOD that feels!
John Panella
Overall, this book is recommended for any entrepreneur or anyone who wants to be one.
Bradley Bevers
The last section of the book covers building a strategic plan.
Chris Jaronsky

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Chris Jaronsky TOP 500 REVIEWERVINE VOICE on May 13, 2011
Format: Hardcover
Another book on how to be a successful entrepreneur, do we need another one? It turns out we do. And this is a good one.

Joe Abraham brings up some pretty important topics in his book on being a successful entrepreneur. While I can sum it up using a quote from Socrates, "know thyself," Joe goes into quite a bit more detail. He breaks down entrepreneurial tendencies into four distinct categories, Builder, Opportunist, Specialist, and Innovator. Knowing you primary tendencies can probably save you a lot of heartache.

Joe has a simple test on his website to help you determine what your primary tendency is. I read the different categories and I pegged myself as being a Builder/Innovator. I like to build/create things, I also come up with many creative ideas for products and product changes. So I took the test expecting it to confirm what I already knew. Turns out I was wrong. The test pegged me as an Opportunist/Specialist. That can't be right.

So I went to the chapters in the book for the Opportunist and I started reading. I was amazed because that chapter was written for me! There were so many things I read in those chapters that were directly aimed at me, things I have done and continue to do. I then went to the Specialist chapter and found many things that point directly at me too.

So then I thought its like going to a palm-reader, they tell you general terms and your mind fills in the blanks to make it seem true. So to check out that theory I read the other chapters on Builders and Innovators, the categories I thought I was. It turned out after reading Joe's descriptions and tendencies for those categories I realized they are not my true tendencies. Maybe there really is something to this book?
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
7 of 8 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on April 9, 2011
Format: Hardcover
What kind of entrepreneur are you? What types of business are potential disasters for your skill set? What kind of people should you work with?

If you are interested in the answers to these questions, this book will help answer them. First time author Joe Abraham has developed a simple quadrant that will help any entrepreneur leverage their strengths. The four types of DNA that Abraham divides entrepreneurs into are:

Builder - An entrepreneur who loves building businesses from the ground up.

Opportunist - An entrepreneur who wants to leverage money and time to make money fast.

Specialist - An entrepreneur characterized by their strong expertise.

Innovator - An entrepreneur gifted at product creation.

Part One serves as a general introduction. Most of Part One is pretty basic information, unless you need convincing that entrepreneurs personalities and skill sets vary widely. Near the end of Part One, their is a test that you take online that will give you the BOSI profile that fits you. The test only takes a couple of minutes, and it seems to be surprisingly accurate.

Part Two has a separate section for each the BOSI Primary DNA types, followed by Seven Business Optimization Strategies for each. Unless you are trying to understand more entrepreneurs than yourself, you can really just read your section. For my DNA type, the profile fit very well. The seven optimization strategies were helpful as well, although the "stay healthy" one seems like it was thrown in just to bump the number up to seven. These strategies will certainly help, but it is even more fruitful to recognize what your weaknesses are. Once you identify your weaknesses (and are able to admit them) you can outsource, partner, or strategize to overcome them.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Coach Liz Lord on January 27, 2012
Format: Hardcover
Understand eDNA & tailor your business (or your client's business) to fit like a glove. Have greater success & close more deals!
As a business coach, I personally used this with a recent prospect and closed a big deal in record time... and the prospect didn't even want to speak with me initially & only got on the phone beacuse the referral source forced him too! By first determining his eDNA, I was able to know how he makes decisions, evaluates success, and what works and doesn't work for him. I was able to present him a plan that met all his needs and fit him perfectly. It blew him away!... all because I understood him better than anyboby before... even though he's been through consulting twice already! I was successful before and still, this book has transformed how I work with clients. Thanks Joe!!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Roger E. Breisch on July 17, 2011
Format: Hardcover Verified Purchase
I'm not that bad...am I?

Joe Abraham recently gave a presentation at an entrepreneurial forum at Waubonsee Community College. A number of fellow Chamber members were there, bought his book and read it before I had a chance. Most of them told me how much they liked it but added something like, "You won't like it Roger, it's not nearly deep enough for you."

Well, I actually do like this book. I like it a lot. It's readable, practical and insightful. So there!

Joe's premise is that it's not useful to refer to a person simply as an entrepreneur. Not only is it unhelpful, it can be hurtful or even dangerous.

Joe developed a matrix and on-line survey that teases out what he calls an entrepreneur's DNA--important characteristics of very different types entrepreneurs. The matrix is called BOSI for the Builder, Opportunist, Specialist and Innovator DNAs that define the matrix's four quadrants. Your personal DNA is typically made up of one primary and one secondary strength.

What is useful is that Joe gives each type of entrepreneur practical advice on how to use their strengths, how to know and minimize their weaknesses, and, perhaps most importantly, which other types of entrepreneurs make their best business partners.

It turns out that Innovators are probably the most intellectual, abstract thinkers of the group. I scored near 100% in the Innovator quadrant...maybe I am that bad after all!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews