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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths Hardcover – April 11, 2011

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Entrepreneurial DNA:  The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses + The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
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Editorial Reviews

About the Author

Joe Abraham  
A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies during his career in industries ranging from IT and health care to lead generation and motorsports. He is founder of BOSI Inc. a b-2-b technology platform. He is an advisor to several entrepreneurship centers and university incubators around the country and a featured expert to the media on topics related to small business and entrepreneurship.
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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 11, 2011)
  • Language: English
  • ISBN-10: 0071754512
  • ISBN-13: 978-0071754514
  • Product Dimensions: 6.3 x 0.9 x 9.3 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #231,249 in Books (See Top 100 in Books)

More About the Author

A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies in industries ranging from IT and consumer goods to lead generation and motorsports. He is author of the book Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to Your Unique Strengths (McGraw Hill 2011). In addition to being a tech CEO (of bosiDNA.com), he is advisor to several entrepreneurship centers around the world. He has been featured on FoxNews, CBS, NBC, CNN, ABC, WGN and numerous nationally syndicated radio shows on topics related to entrepreneurship and small business growth.

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Chris Jaronsky TOP 500 REVIEWERVINE VOICE on May 13, 2011
Format: Hardcover
Another book on how to be a successful entrepreneur, do we need another one? It turns out we do. And this is a good one.

Joe Abraham brings up some pretty important topics in his book on being a successful entrepreneur. While I can sum it up using a quote from Socrates, "know thyself," Joe goes into quite a bit more detail. He breaks down entrepreneurial tendencies into four distinct categories, Builder, Opportunist, Specialist, and Innovator. Knowing you primary tendencies can probably save you a lot of heartache.

Joe has a simple test on his website to help you determine what your primary tendency is. I read the different categories and I pegged myself as being a Builder/Innovator. I like to build/create things, I also come up with many creative ideas for products and product changes. So I took the test expecting it to confirm what I already knew. Turns out I was wrong. The test pegged me as an Opportunist/Specialist. That can't be right.

So I went to the chapters in the book for the Opportunist and I started reading. I was amazed because that chapter was written for me! There were so many things I read in those chapters that were directly aimed at me, things I have done and continue to do. I then went to the Specialist chapter and found many things that point directly at me too.

So then I thought its like going to a palm-reader, they tell you general terms and your mind fills in the blanks to make it seem true. So to check out that theory I read the other chapters on Builders and Innovators, the categories I thought I was. It turned out after reading Joe's descriptions and tendencies for those categories I realized they are not my true tendencies. Maybe there really is something to this book?
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8 of 9 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on April 9, 2011
Format: Hardcover
What kind of entrepreneur are you? What types of business are potential disasters for your skill set? What kind of people should you work with?

If you are interested in the answers to these questions, this book will help answer them. First time author Joe Abraham has developed a simple quadrant that will help any entrepreneur leverage their strengths. The four types of DNA that Abraham divides entrepreneurs into are:

Builder - An entrepreneur who loves building businesses from the ground up.

Opportunist - An entrepreneur who wants to leverage money and time to make money fast.

Specialist - An entrepreneur characterized by their strong expertise.

Innovator - An entrepreneur gifted at product creation.

Part One serves as a general introduction. Most of Part One is pretty basic information, unless you need convincing that entrepreneurs personalities and skill sets vary widely. Near the end of Part One, their is a test that you take online that will give you the BOSI profile that fits you. The test only takes a couple of minutes, and it seems to be surprisingly accurate.

Part Two has a separate section for each the BOSI Primary DNA types, followed by Seven Business Optimization Strategies for each. Unless you are trying to understand more entrepreneurs than yourself, you can really just read your section. For my DNA type, the profile fit very well. The seven optimization strategies were helpful as well, although the "stay healthy" one seems like it was thrown in just to bump the number up to seven. These strategies will certainly help, but it is even more fruitful to recognize what your weaknesses are. Once you identify your weaknesses (and are able to admit them) you can outsource, partner, or strategize to overcome them.
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2 of 2 people found the following review helpful By Coach Liz Lord on January 27, 2012
Format: Hardcover
Understand eDNA & tailor your business (or your client's business) to fit like a glove. Have greater success & close more deals!
As a business coach, I personally used this with a recent prospect and closed a big deal in record time... and the prospect didn't even want to speak with me initially & only got on the phone beacuse the referral source forced him too! By first determining his eDNA, I was able to know how he makes decisions, evaluates success, and what works and doesn't work for him. I was able to present him a plan that met all his needs and fit him perfectly. It blew him away!... all because I understood him better than anyboby before... even though he's been through consulting twice already! I was successful before and still, this book has transformed how I work with clients. Thanks Joe!!!
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1 of 1 people found the following review helpful By Daria Steigman on January 5, 2012
Format: Hardcover
Clones might be perfect, but people are intriguing. We're intriguing because we're not all the same. We don't look alike. We don't act in unison. And we have different strengths--and weaknesses.

In Entrepreneurial DNA, Joe Abraham posits that the person who is suited to try and build the next Google isn't the same person who should be opening a consultancy. The first part of the book has several examples that illustrate that what people want to do may not always be what they're best suited to do. This doesn't mean they're not suited for entrepreneurship--just that they're focused on the wrong business and/or not playing to their strengths.

Abraham identifies four entrepreneurial DNAs--

The Builder (think Donald Trump)
The Opportunist (think jumping into deals, flipping houses)
The Specialist (think doctor, lawyer, writer, baker)
The Innovator (think scientist, inventor)

--and provides an assessment tool to help you identify your entrepreneurial DNA profile. Much of the book is then devoted to a description of each DNA type followed by seven business optimization strategies for each. They're all things you might want to consider doing based on your business strengths and weaknesses. There are also exercises for putting what you've learned into action.

Entrepreneurial DNA is, at its heart, a workbook--and a very useful one at that. Unless you have everything figured out, it's worth diving in and putting Abraham's recommendations to work.
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