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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths Hardcover – April 11, 2011
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About the Author
A serial entrepreneur, Joe has been involved in the startup and growth of over 20 companies during his career in industries ranging from IT and health care to lead generation and motorsports. He is founder of BOSI Inc. a b-2-b technology platform. He is an advisor to several entrepreneurship centers and university incubators around the country and a featured expert to the media on topics related to small business and entrepreneurship.
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Top Customer Reviews
Joe Abraham brings up some pretty important topics in his book on being a successful entrepreneur. While I can sum it up using a quote from Socrates, "know thyself," Joe goes into quite a bit more detail. He breaks down entrepreneurial tendencies into four distinct categories, Builder, Opportunist, Specialist, and Innovator. Knowing you primary tendencies can probably save you a lot of heartache.
Joe has a simple test on his website to help you determine what your primary tendency is. I read the different categories and I pegged myself as being a Builder/Innovator. I like to build/create things, I also come up with many creative ideas for products and product changes. So I took the test expecting it to confirm what I already knew. Turns out I was wrong. The test pegged me as an Opportunist/Specialist. That can't be right.
So I went to the chapters in the book for the Opportunist and I started reading. I was amazed because that chapter was written for me! There were so many things I read in those chapters that were directly aimed at me, things I have done and continue to do. I then went to the Specialist chapter and found many things that point directly at me too.
So then I thought its like going to a palm-reader, they tell you general terms and your mind fills in the blanks to make it seem true. So to check out that theory I read the other chapters on Builders and Innovators, the categories I thought I was. It turned out after reading Joe's descriptions and tendencies for those categories I realized they are not my true tendencies. Maybe there really is something to this book?Read more ›
If you are interested in the answers to these questions, this book will help answer them. First time author Joe Abraham has developed a simple quadrant that will help any entrepreneur leverage their strengths. The four types of DNA that Abraham divides entrepreneurs into are:
Builder - An entrepreneur who loves building businesses from the ground up.
Opportunist - An entrepreneur who wants to leverage money and time to make money fast.
Specialist - An entrepreneur characterized by their strong expertise.
Innovator - An entrepreneur gifted at product creation.
Part One serves as a general introduction. Most of Part One is pretty basic information, unless you need convincing that entrepreneurs personalities and skill sets vary widely. Near the end of Part One, their is a test that you take online that will give you the BOSI profile that fits you. The test only takes a couple of minutes, and it seems to be surprisingly accurate.
Part Two has a separate section for each the BOSI Primary DNA types, followed by Seven Business Optimization Strategies for each. Unless you are trying to understand more entrepreneurs than yourself, you can really just read your section. For my DNA type, the profile fit very well. The seven optimization strategies were helpful as well, although the "stay healthy" one seems like it was thrown in just to bump the number up to seven. These strategies will certainly help, but it is even more fruitful to recognize what your weaknesses are. Once you identify your weaknesses (and are able to admit them) you can outsource, partner, or strategize to overcome them.Read more ›
As a business coach, I personally used this with a recent prospect and closed a big deal in record time... and the prospect didn't even want to speak with me initially & only got on the phone beacuse the referral source forced him too! By first determining his eDNA, I was able to know how he makes decisions, evaluates success, and what works and doesn't work for him. I was able to present him a plan that met all his needs and fit him perfectly. It blew him away!... all because I understood him better than anyboby before... even though he's been through consulting twice already! I was successful before and still, this book has transformed how I work with clients. Thanks Joe!!!
In Entrepreneurial DNA, Joe Abraham posits that the person who is suited to try and build the next Google isn't the same person who should be opening a consultancy. The first part of the book has several examples that illustrate that what people want to do may not always be what they're best suited to do. This doesn't mean they're not suited for entrepreneurship--just that they're focused on the wrong business and/or not playing to their strengths.
Abraham identifies four entrepreneurial DNAs--
The Builder (think Donald Trump)
The Opportunist (think jumping into deals, flipping houses)
The Specialist (think doctor, lawyer, writer, baker)
The Innovator (think scientist, inventor)
--and provides an assessment tool to help you identify your entrepreneurial DNA profile. Much of the book is then devoted to a description of each DNA type followed by seven business optimization strategies for each. They're all things you might want to consider doing based on your business strengths and weaknesses. There are also exercises for putting what you've learned into action.
Entrepreneurial DNA is, at its heart, a workbook--and a very useful one at that. Unless you have everything figured out, it's worth diving in and putting Abraham's recommendations to work.
Most Recent Customer Reviews
Joe Abraham’s “Entrepreneurial DNA” was one of a kind book that helped me identified something new about my Entrepreneurial DNA and abilities to become successful in the business... Read morePublished 1 month ago by Vicente Njoku
I really like the BOSI assessment! It helps identify everyone's entrepreneurial potential and provides down-to-earth guidelines for maximizing the value of that potential, no... Read morePublished 7 months ago by Rob Fuller
Excellent book that provides new insight into the minds of entrepreneurs and would-be entrepreneurs. Read morePublished 9 months ago by D. T. Oakley
Interesting. Something to learn for everybody. Not only for people who wants to start or run a business.Published 10 months ago by Viking43
This is a must read for anyone who has launched their own business and is trying to understand their personal struggles and challenges along the way. Read morePublished 14 months ago by Rachel Bauer
This truly is the best combination of personal development and business growth I have read in my 30 years in business. Read morePublished 19 months ago by Richard Walsh
I really enjoyed the unique perspective offered in "Entrepreneurial DNA". It is full of fresh, common sense ideas about what makes what makes each entrepreneur tick and how... Read morePublished 19 months ago by William T. Howard
As an entrepreneur for over 30 years with numerous success stories in my wake I can honestly say Joe's distillation of the DNA of Entrepreneur's has captured what many of us 'sort... Read morePublished 21 months ago by Charlie Alexander
It has totally changed my view to entrepreneurship! It really help to understand myself better on how to set my goals.Published on November 14, 2013 by S.S.Rezza