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Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur 2nd Edition

4.2 out of 5 stars 8 customer reviews
ISBN-13: 978-0071591263
ISBN-10: 0071591265
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Editorial Reviews

From the Back Cover

Proven methods for starting a business today . . . and turning profits well into the future

Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that threaten to derail your plans.

Entrepreneurial Finance is a complete, one-stop resource for the latest strategies and techniques for minding the books of any type of business. Written by Steven Rogers, the successful founder of numerous businesses and one of the country's leading professors of entrepreneurship, this definitive guidebook shows you how to financially set up and manage a business. You'll learn everything from writing a growth business plan and compiling and understanding financial statements to making a company profitable, valuing a company, and raising additional venture capital.

Logically formatted for easy reference, Entrepreneurial Finance covers:

  • Business plans--What they are, what they can do, how to prepare one
  • Financial statements--How to develop them, how to analyze them
  • Money--Where and how to find it, techniques for maintaining positive cash flow

Working for yourself will be the toughest job you ever have, but Entrepreneurial Finance makes it easier by giving you a single resource packed with the latest research, insightful case studies, and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong.

About the Author

Steven Rogers is the Gordon and Llura Gund Family Distinguished Professor of Entrepreneurship at Kellogg. He also teaches at many Kellogg executive programs in the U.S., Toronto, and Hong Kong.
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Product Details

  • Hardcover: 372 pages
  • Publisher: McGraw-Hill; 2 edition (January 14, 2009)
  • Language: English
  • ISBN-10: 0071591265
  • ISBN-13: 978-0071591263
  • Product Dimensions: 6.3 x 1.2 x 9.2 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #576,461 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By J. Justice on March 4, 2011
Format: Hardcover Verified Purchase
This Harvard School of Business required read was invaluable in understanding the financial mechanics, in actionable detail, on the entire landscape of smaller-than-enterprise business financials. From investments and IPO back to recommended reports and why, through selling the company and many steps in between, this fact-rich and easy reading book (technical but in plain English) is invaluable.
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Format: Kindle Edition
Steven Rogers was one of the best professors I had at Kellogg during my MBA pursuit. His class was always one of the most positively reviewed and highest-in-demand courses at the university. If you don't have the opportunity to take his course, reading this book is a suitable substitute if you have even a basic curiosity about being an entrepreneur.
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Format: Hardcover Verified Purchase
This is the best finance book I have read yet. It does not skip the basics and the examples are easy to follow and are useful. I purchased the book because it was required in a Venture Capital class I am taking and I plan to keep the book for years to come for reference.
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Format: Hardcover Verified Purchase
Very useful, easy to read and understand.
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