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Entrepreneurial Intensity: Sustainable Advantages for Individuals, Organizations, and Societies
 
 
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Entrepreneurial Intensity: Sustainable Advantages for Individuals, Organizations, and Societies [Hardcover]

Michael H. Morris (Author), Leyland Pitt (Foreword)

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Book Description

0899309755 978-0899309750 May 30, 1998
The concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life. Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives on them. Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneuriship. Rigorously grounded in research, this book is an important resource for the academic community and for business professionals. Entrepreneurship is a subject that has come into vogue rapidly. Governments are trying to foster it, individuals are practicing it in unprecedented numbers, and large organizations are desperately trying to return to their own entrepreneurial roots. Colleges and universities, in response, are now teaching courses on entrepreneurship, and are establishing programs devoted to it. Morris explores this new interest in entrepreneurship, why it matters, and how it can be encouraged. Many controversies and unresolved issues abound such as the basic questions: "how should entrepreneurship be defined?" and "what will its role be in the future?". Morris examines the issues in-depth and gives readers a comprehensive summary of what entrepreneurship means for today's business organizations, their people, and society.

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About the Author

MICHAEL MORRIS is currently Visiting Professor of Marketing at Georgetown University, after holding the position of Donald Gordon Professor of Entrepreneurship at the University of Cape Town, South Africa.

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Inside This Book (learn more)
First Sentence:
This book is about entrepreneurship, a subject that has certainly come into vogue in recent years. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
entrepreneurial grid, societal entrepreneurship, entrepreneurial intensity, entrepreneurial things, entrepreneurial events, more entrepreneurship, entrepreneurial concept, entrepreneurial potential, entrepreneurial process, decision windows, entrepreneurial behavior, entrepreneurial orientation, environmental turbulence, entrepreneurial individuals, corporate entrepreneurship, entrepreneurial personality, successful entrepreneurship, environmental infrastructure, entrepreneurial efforts
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Harvard Business Review, Journal of Business Venturing, Kets de Vries, Englewood Cliffs, Babson College, South Korea, Strategic Management Journal, American Journal of Small Business, Frontiers of Entrepreneurship Research, Quorum Books, Journal of Management, Journal of Small Business Management, Entrepreneurship Reconsidered, Journal of Business Research, Organizational Dynamics, Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Characteristics of Successful Entrepreneurs, Encyclopedia of Entrepreneurship, Journal of Political Economy, Lord Publishing, San Francisco
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