From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.
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Editorial Reviews
From the Back Cover
A one-volume, MBA-level course for developing, launching, and growing a new business venture
Entrepreneurial Management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.
Built around real-world examples of both successful and failed start-ups, with insightful analyses of the rise or fall of each, this handy paperback edition of a popular McGraw-Hill Executive MBA Series hardcover title features:
- Models for writing a clear and convincing business or strategic plan
- Techniques for targeting, evaluating, and obtaining alternate sources of financing
- Methods for inexpensively creating demand for products and services
Behind every profitable start-up is a leader with a solid foundation of business knowledge. Entrepreneurial Management will provide you with that knowledge and help you join the millions of others who have successfully met the challenges of entrepreneurship.
Look for these other value-packed paperback titles in the McGRAW-HILL EXECUTIVE MBA SERIES:
Corporate Strategy * Managerial Leadership * Sales Management * Strategic Marketing Management
About the Author
Robert J. Calvin is president of international sales consulting firm Management Dimensions, Inc., and an adjunct professor of executive education programs at the University of Chicago Graduate School of Business.
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Bottomline - Profit Max Driven Results!,
By Barcley A. Johnson (St. Joseph, MI United States) - See all my reviews
This review is from: Entrepreneurial Management (Hardcover)
Gosh, I had almost given up reading ?How To? books by Top B-School Professors!University of Chicago Professor Robert Calvin actually writes a book that (while concisely dealing with strategic decisions) gets its head out of the trendy typical pie in the sky themes and goes straight to what drives the bottom-line of the firm! However, It should be given a new title ?Nuts and Bolts of the Entrepreneur? with subtitle ?Do you have what it takes?? I really liked the section on raising money. Calvin uses insider knowledge of the Venture Capital Trade to get directly to the point of where and where not to look for funds! If you are serious about making money this book is for you. If you are looking for an easy million this book is not for you. This Book has little sympathy for the quick dollar schemes but is filled with enthusiasm for the nose to the grindstone types!
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Highlights the realities of being an entrepreneur,
By Elizabeth Pitt (Chicago, IL) - See all my reviews
This review is from: Entrepreneurial Management (Hardcover)
Most people think that all they need is a great idea and they will be able to start a successful business. Professor Calvin outlines, step-by-step, the realities of being an entrepreneur, how you need to prepare, and what you can expect. Specifically, he gives links and resources for doing market research, tells you where and how to go looking for financing, and emphasizes the key control points you must set up and monitor in order to be one of the businesses that actually makes it. I am a consultant to start-up businesses, refer to his book often, and recommend it to my clients.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Well Received by the Female Entrepreneur,
By Lori Nicholson (Fairfield, CT) - See all my reviews
This review is from: Entrepreneurial Management (Hardcover)
Our team has started borrowing heavily from Calvin with our consulting focus on female entrepreneur clients.Key suggested readings are the chapters dealing with writing an effective yet focused business plan and knowing key control points of your business. We have just put this book on our suggested client reading list.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Three strategic alternatives exist for you to become an entrepreneur or small business manager. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
growth busters, established systems buyers, inexpensively creating, percent performance pay, comparative product information, marketing funnel, competitive grid, complex sales cycles, effective sales organization, total direct compensation, indirect sales force, transactional prices, telesales people, proven formula for success, transactional pricing, channel partners, unusual guarantees, acquisition profile, proper financial controls, sportswear firm, key control points, statement stuffers, sales force compensation, customer switching costs, modified rebuy Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York City, Business Development, Los Angeles, North American New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Three strategic alternatives exist for you to become an entrepreneur or small business manager. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
growth busters, established systems buyers, inexpensively creating, percent performance pay, comparative product information, marketing funnel, competitive grid, complex sales cycles, effective sales organization, total direct compensation, indirect sales force, transactional prices, telesales people, proven formula for success, transactional pricing, channel partners, unusual guarantees, acquisition profile, proper financial controls, sportswear firm, key control points, statement stuffers, sales force compensation, customer switching costs, modified rebuy Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York City, Business Development, Los Angeles, North American New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
2
books
cite this book:
- Strategic Marketing Management: The McGraw-Hill Executive MBA Series by Mark Parry in Front Matter
- Corporate Strategy by John L. Colley in Front Matter
- Marketing Management by J. Paul Peter in Front Matter
- Marketing Management by Whitwell in Front Matter
- Sales Management by Robert Calvin in Front Matter
- A Psychological Typology of Successful Entrepreneurs by John B. Miner in Back Matter
- What Entrepreneurs Need to Know about Government: A Guide to Rules and Regulations by Wesley B. Truitt in Back Matter
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