Start reading Entrepreneurial Marketing: Creating a Customer Base on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card
 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Entrepreneurial Marketing: Creating a Customer Base [Kindle Edition]

John Kalu Osiri

Kindle Price: $9.99

Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

If you have an idea you’d like to realize or want to create a fan base for your business venture, then this book is written just for you. The steps, which I discuss in this book, will guide you in finding your voice in the marketplace. It was Peter Drucker who said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” This book demonstrates how students can operationalize on this quote. I have outlined four steps to creating a customer base, constituting what I call the 4 E's of Entrepreneurial Marketing; namely: (1) idea Exploration, (2) idea Examination, (3) opportunity Exploitation, and (4) opportunity Expansion. Without beating about the bush, let's jump right into the first step of creating a customer base.

J. K. Osiri, Ph.D.

Customers Who Viewed This Item Also Viewed


Product Details

  • File Size: 629 KB
  • Print Length: 92 pages
  • Publisher: Unleash Publishing (January 11, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00HPL25ZA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #234,088 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers

More About the Author

John Kalu Osiri, founder of Unleash Group and creator of the Unleash concepts, is an international educator, author, entrepreneur, speaker and mentor of excellent students. He is a Clinical Professor of Entrepreneurship and International Business at Washington State University, located in Pullman, Washington, USA. His research is concerned with product development and commercialization of innovation. After living through many hardships in West Africa, he was determined to change his situation, so he took three part-time jobs in order to pay his tuition in college. At one job, he did dishes at a restaurant and quickly rose in the ranks to become the chief dishwasher. At the second and third jobs, he washed cars and stocked the shelves at a grocer at night, respectively. He went on to earn a Baccalaureate degree in Chemistry from Grambling State University, and a Doctor of Philosophy in Bio-Analytical Chemistry (with an emphasis on biotechnological research) from Louisiana State University-Baton Rouge. His Post-Doctorate in Entrepreneurship and International Business was completed at The University of Florida-Gainesville. Osiri's passion is building businesses and assisting struggling communities, and his calling is helping students realize their dreams.


Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Look for Similar Items by Category