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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era [Hardcover]

Bjorn Bjerke (Author), Claes Hultman (Author)

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Book Description

ISBN-10: 1840649127 | ISBN-13: 978-1840649123 | Publication Date: November 2002

Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

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About the Author

Björn Bjerke, Professor of Entrepreneurship and Small Business, Stockholm University, Sweden and Claes M. Hultman, Professor of Marketing, Faculty of Business, Örebro University, Sweden

Product Details

Hardcover: 259 pages
Publisher: Edward Elgar Pub (November 2002)
Language: English
ISBN-10: 1840649127
ISBN-13: 978-1840649123
Product Dimensions: 9.3 x 6.2 x 1.3 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Amazon Best Sellers Rank: #9,226,415 in Books (See Top 100 in Books)

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