Customer Reviews

Entrepreneurial Small Business

5 star:		(5)
4 star:		(6)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

About the book - easy to read, well organized, lots of good information - makes a good textbook for a college course. The publisher's website has lots of content that is free to access.

This review is based on my purchase of a used copy of the original 1st edition, so it was very cheap in comparison to a new 2nd edition (and I think there is a 3rd edition ready to be released in 2010). Ask your professor before you go to the bookstore if this older text is acceptable before chosing it.

Another important question - ask if the code to access online content is needed as well. My prof said no code and an old text was OK. As far as I can tell, the "locked" resources don't look very extensive, and I can't see where they'd be that valuable to an instructor. The publisher, however, must love charging the equivalent of $100 each time a student is force to buy a sealed copy with an unused log-in code.

So, instead of paying $209 plus tax at the college bookstore, or $155 plus shipping from Amazon for a sealed 2nd edition with a code, I spent $10 plus $4 shipping for a 1st edition, in very good condition, from a used book seller via Amazon. I bought about two weeks before the start of classes - all sub $40 used copies dried up by the first day of the semester. A pretty good deal for me, although there are a few questions in the test bank that my instructor uses that are 2nd edition specific - so far hasn't significantly affected my grade.

I really thought this book sucked. It highlighted terms like "the golden rule" and "twitter." Way too much fluff in this book, could've cut down on a lot of the BS, and the book would easily be a quarter of the size and still produce the same information.

this book reads as if it was written only to make money. it contains a ton of unnecessary information. if you have to read it for class get some coffee. if you plan to become an entrepreneur, buy a book written to help people other than the authors, e.g. "business model generation". Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Book's well written with excercises to really grasp the idea. I like the idea of having the key terms redefined on the side. The book is more colorful than it needs to be, but it does help with the materials trying to present.

This will be a good reference book for those who want to start a business or own a business but want to make it to grow.

Used this book for my online Small Business class, it was wonderful. I enjoyed reading this book, enjoyed the real life scenarios and examples. It explained the ideas very well and was a fairly simple to read.

This product was a school text book needed by my son who is a college student. The book was available in soft-back form which was a tremendous savings over the hard cover edition. It arrived fast and was just what we ordered. Amazon.com seems to have a large diversity of products at good prices. I order from them on a regular

basis. Thanks.

Great book, easy read, and excellent stories and examples. The book is in excellent condition and appears new. Definitely worth the savings.

This was a great transaction for us. The book arrived in the condition quoted and was shipped immediately to us. We will definitely purchase all of our textbooks from Amazon, particularly if we can connect with the same seller.

I had no probs. When I did write the seller, he wrote back promptly. It also was the quality stated. Thanks Again!!!

This textbook offers great case studies, lots of "real world" business advice and it doesn't read as hard as some other texts.