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Entrepreneurial Software Engineering: A Practical Guide to Developing and Marketing Computer Software
  
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Entrepreneurial Software Engineering: A Practical Guide to Developing and Marketing Computer Software [Paperback]

Edward A. Ipser Jr. (Author)
4.0 out of 5 stars  See all reviews (1 customer review)


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Product Details

  • Paperback: 296 pages
  • Publisher: Ipser Pub Co; 1st edition (August 1993)
  • Language: English
  • ISBN-10: 1883661005
  • ISBN-13: 978-1883661007
  • Product Dimensions: 9.2 x 8 x 0.8 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #8,309,163 in Books (See Top 100 in Books)

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3 of 3 people found the following review helpful:
4.0 out of 5 stars Very good information for a small start-up shop, May 26, 1998
By A Customer
This review is from: Entrepreneurial Software Engineering: A Practical Guide to Developing and Marketing Computer Software (Paperback)
This is a great book for the tech head who wants to start up a small software company but has very little business experience. It forces you to think about all issues involved in running a company, not just the product development side. The appendixed example of a business plan in the book is one of the best I've seen for a small enterprise. Most other books on Software development I have are too academic to be workable but this one is not. This book doesn't deal a great deal with actual software engineering practices so don't buy it if that is your main objective. I would have given this book a 10 but it is somewhat outdated because it doesn't mention OO architecture and internet marketing. But if your aim to boot-strap a small software startup this is a MUST!
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