A guide for those who need to assess the unique value of a business idea and determine whether it can practically be developed into a marketable product or service. A must-have road map to new venture and product success.
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5.0 out of 5 stars
Helps you do the real work too many entrepreneurs skip,
This review is from: The Entrepreneur's Concept Assessment Toolbook: How to Bullet-Proof Your Vision (Paperback)
I've seen this book touted as an ideal tool for recent college grads who have a lot of theory fresh in hand, but little hands-on execution experience.
But the strengths of the Entrepreneur's Concept Assessment Toolbook apply as easily to seasoned professionals, whether at a global corporation or at a startup. The book gives you a clear framework to guide you through the tough work of evaluating your business concept. Instead of offering the same old business platitudes, it forces you to do the deep thinking you should be doing. As the "reader" of this workbook, you must ask and answer difficult questions of yourself and your partners or customers, you must do the research, you must analyze the results. And that is its real gift, because it's those steps and that hard thinking that many, many professionals gloss over -- at their peril -- when launching a new product line or a new business. After completing the exercises in the book, you'll understand your potential market in a new way, and you'll have a much clearer knowledge of whether your "great idea" can successfully translate into the real marketplace. Highly recommended. Assign it to the senior team at your startup, or deploy it across your marketing or product development organization.
5.0 out of 5 stars
Excellent business / marketing tool,
By
This review is from: The Entrepreneur's Concept Assessment Toolbook: How to Bullet-Proof Your Vision (Paperback)
It's easy for a company to lose track of what it does best. This toolbook is an easy-to-read resource for keeping yourself focused. Too many people try to reinvent the wheel and don't avail themselves of the many excellent marketing tools out there. This is one of the good ones.
4.0 out of 5 stars
Really Usable Tools,
This review is from: The Entrepreneur's Concept Assessment Toolbook: How to Bullet-Proof Your Vision (Paperback)
This book is so much more than just another "how to write a business plan" drone. What Knowles & Leland have accomplished is an exceptional business start-up/enhancement workbook. With this in hand you can examine a variety of scenarios & chose the best fit for you. Well done.
Barbra Alexander Talk Show Host [...]
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Inside This Book
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First Sentence:
So you have a great idea! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
problem your concept, ideal customer, communication objectives, business principles Key Phrases - Capitalized Phrases (CAPs): (learn more)
Step Zero, Creative Brief, Concept Assessment Tool New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
So you have a great idea! Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
problem your concept, ideal customer, communication objectives, business principles Key Phrases - Capitalized Phrases (CAPs): (learn more)
Step Zero, Creative Brief, Concept Assessment Tool New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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