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The Entrepreneur's Fieldbook
 
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The Entrepreneur's Fieldbook [Unabridged] [Paperback]

John B. Vinturella (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

December 11, 1998

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more. A practical book for anyone interested in entrepreneurship.



Editorial Reviews

From the Author

After teaching a course in entrepreneurship several times to college seniors and MBA students, at two different universities, using several different textbooks, I detected a need for a new kind of text. This book represents my attempt to address that need by integrating lessons learned in these teaching experiences with those learned in a 20-year entrepreneurial career.

From the Back Cover

This brief book combines theory, hands-on activities and the experience of a proven entrepreneur. With its questioning style, high-quality enrichment materials, and real-life experiences, this book will help readers learn through its use of chapter objectives, exercises, case studies, checkpoints, chapter summaries, and review questions. The book covers: Entrepreneurship: Concepts and Issues; Sources of Venture Ideas: Entrepreneurship on the Internet; Market Research and Analysis; Refining the Venture Idea: Testing, Fit, and Feasibility; Startup Alternatives: Home-Based, Franchises, and Existing Businesses; Financing the Venture and more. A practical book for anyone interested in entrepreneurship.

Product Details

  • Paperback: 288 pages
  • Publisher: Prentice Hall; 1st edition (December 11, 1998)
  • Language: English
  • ISBN-10: 0130812196
  • ISBN-13: 978-0130812193
  • Product Dimensions: 9.9 x 7.9 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,812,223 in Books (See Top 100 in Books)

More About the Author

While not quite retirement age, I have almost 40 years experience as a management and strategic consultant and entrepreneur, and fifteen of those years as an academic Entrepreneur-in-Residence and Adjunct Professor. I received a Ph.D. in 1968.

Until recently, I was the Owner/President for 20 years of a distribution company that I founded. I sold it to a regional chain.

I have two books for sale on Amazon:

Co-Author, 'Raising Entrepreneurial Capital' (Elsevier, 2004)

Author, 'The Entrepreneur's Fieldbook' (Prentice Hall, 1999)

My primary academic interest is entrepreneurship and family business, and I have a web site with a lot of related information and useful resources at www.jbv.com. Also check out my 'wiki' at entrepreneur.swiki.net, even if you don't know what a wiki is.

My business was located in St. Tammany Parish, LA. While there I was elected a Parish Councilman, and for a while was executive director of a state party. Currently, my political interests are expressed largely in my blog, nobulletin.blogspot.com.

Drop me a line from one of these sites.

 

Customer Reviews

2 Reviews
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Average Customer Review
3.0 out of 5 stars (2 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

1 of 1 people found the following review helpful:
1.0 out of 5 stars Terrible book, April 8, 2007
By 
J Comer (Palmer, AK USA) - See all my reviews
This review is from: The Entrepreneur's Fieldbook (Paperback)
This book was required reading for a college-level small business management class - otherwise I would have burned it already.

It's a biography in disguise of the author's own business ventures, which appear to be mostly failures. The case studies and study questions dangerously mislead the reader. Examples: suggesting that the test to determine whether one is an independent contractor or an employee is a financial one, rather than governed by IRS regs; a scenario where a business's purchase price includes buying that business' cash in the bank (weird); and implying that a small-town independent plumbing supply company that generates $100,000 in net annual income could offer its stock for sale publicly.

This book (as of 2007) is hopelessly out of date.

It's only value is to learn how not to run a business -- or to start a campfire.
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5 of 10 people found the following review helpful:
5.0 out of 5 stars Hits just the right level for new entrepreneurs, December 21, 1998
By A Customer
This review is from: The Entrepreneur's Fieldbook (Paperback)
Hits a lot of areas that someone interested in starting a business or franchise should consider. Case studies are well-writen and easy to understand. I recommend it highly.
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